Consumers are looking for ways to add sweetness without adding more sugar. Honey has been a go-to sweetener for many years, but has taken off since the pandemic, as more people use it in medicinal tonics and at-home care regimens.
Sales of jams and preserves took off in the pandemic, and remain popular, as hometainment remains a hot trend. Consumers are entertaining at home more, and party plates such as charcuterie boards have seen an uptick in popularity.
The impact that climate change is having on the supply chain in sweet spreads specifically is very notable. Honey is struggling to meet demand due to the number of bees there are both globally and in the US.
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Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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