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Country Report

Spreads in

Sweet Spreads in the US

Nov 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Organic and natural features drive greatest growth, prevailing over fat/sugar-free

The trend for organic and naturally formulated products has driven growth in sweet spreads. Within the category, the growth of organic spreads has been dramatic compared to all other types of sweet spreads.

Sustainability may offer opportunity within sweet spreads

As consumers grow more aware of their environmental footprint and shift towards greener habits, sustainably sourced products have become popular across most industries. Since packaged food is no exception to this trend, sustainability preferences may offer a valuable opportunity for the sweet spreads as well.

Nut and seed based spreads dominate but experience only modest growth

Nut and seed based spreads continue to generate the most retail sales value for sweet spreads. However, this subcategory’s current growth is quite modest in comparison to years past.

COMPETITIVE LANDSCAPE

Private label competes with its premium products

Private label continues to exhibit strong performance within sweet spreads by offering more premium products. While private label has a long-standing history as a leader within honey, it has been successful in entering nut and seed spreads.

Leading players plan to boost marketing

The JM Smucker Co and Ferrero USA Inc have remained key leaders in sweet spreads, with the former ranking number one in retail sales for the overall category and the latter dominating chocolate spreads with Nutella. Nonetheless, both companies have expressed plans to bolster their marketing initiatives.

RXBAR expands its nut butter line with new flavours

Since launching its line of nut butters in 2018, RXBAR has doubled its flavour options for the product, displaying innovation that goes beyond its initial health and wellness approach. The brand’s nut butters now come in six permanent flavours, in addition to its first limited edition flavour for autumn 2019: Pumpkin Spice Peanut Butter.

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Spreads Market Sample Report Spreads Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spreads in USA?
What are the major brands in USA?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sweet Spreads in the US - Category analysis

HEADLINES

PROSPECTS

Organic and natural features drive greatest growth, prevailing over fat/sugar-free

Sustainability may offer opportunity within sweet spreads

Nut and seed based spreads dominate but experience only modest growth

COMPETITIVE LANDSCAPE

Private label competes with its premium products

Leading players plan to boost marketing

RXBAR expands its nut butter line with new flavours

CATEGORY DATA

Table 1 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 2 Sales of Sweet Spreads by Category: Value 2014-2019
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 6 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 8 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Packaged food evolves to meet changing consumer needs

Packaged food remains coloured by disruption

Competition is fierce in the changing packaged food landscape

Internet retailing looks ever more like a lurking giant

Steady industry growth projected, but potential pitfalls could materialise

FOODSERVICE

Sales to Foodservice

Products generally viewed as unhealthy have more opportunity in foodservice
Plant-based alternatives show significant growth in foodservice
More accountability for foodservice operators means more selectivity when purchasing ingredients

Consumer Foodservice

Consumer foodservice offers vital gateway to new and unique food items
Effective technology platforms becoming increasingly important
Selectivity increasingly defines foodservice spending among consumers

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sweet Spreads in the US

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Executive Summary

New Report Guarantee

PROSPECTS

Organic and natural features drive greatest growth, prevailing over fat/sugar-free

Sustainability may offer opportunity within sweet spreads

Nut and seed based spreads dominate but experience only modest growth

COMPETITIVE LANDSCAPE

Private label competes with its premium products

Leading players plan to boost marketing

RXBAR expands its nut butter line with new flavours

Samples

Overview

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Table of Contents

Sweet Spreads in the US - Category analysis

HEADLINES

PROSPECTS

Organic and natural features drive greatest growth, prevailing over fat/sugar-free

Sustainability may offer opportunity within sweet spreads

Nut and seed based spreads dominate but experience only modest growth

COMPETITIVE LANDSCAPE

Private label competes with its premium products

Leading players plan to boost marketing

RXBAR expands its nut butter line with new flavours

CATEGORY DATA

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Packaged food evolves to meet changing consumer needs

Packaged food remains coloured by disruption

Competition is fierce in the changing packaged food landscape

Internet retailing looks ever more like a lurking giant

Steady industry growth projected, but potential pitfalls could materialise

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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