Executive Summary

Nov 2018
PROSPECTS
Sweet spreads well-positioned to take advantage of e-commerce growth

Online grocery shopping became a huge topic over the review period, but even with high growth in the channel, e-commerce is still more suitable to some food types than others. Sweet spreads, particularly those that are shelf stable, experienced significant increases in online sales.

Organic and natural spreads perform best

Sweet spreads experienced stable current value growth in 2018, but it is unsurprising that much of the growth stems from organic and natural products. Throughout grocery retailers, consumers are shifting towards healthier food varieties, and sweet spreads offer no exception to this trend.

Some growth for chocolate spreads, but not as strong as before

While retail volume and value sales of chocolate spreads made a recovery in 2018 after multiple years of decline, it is important to look at the current sales in the context of its history. For years prior to the decline in chocolate spreads, it grew strongly.

COMPETITIVE LANDSCAPE
Private label offerings enter premiumisation

Within sweet spreads, private label has traditionally performed well with products such as honey, which do not require much value to be added by the manufacturer. However, there has been an evident shift in product types being offered by private label.

RXBAR expands into sweet spreads with new line of nut butter

Launched in 2013, RXBAR began as a natural and additive-free protein bar brand. After a strategic rebranding several years after launching, consumers quickly began to resonate with RXBAR’s clean packaging and transparent ingredients list.

The JM Smucker Co continues to leads sweet spreads

As sweet spreads are such versatile products, and since local consumers are always looking for unique and natural food, this category offers plenty of opportunity to new brands that can appeal to consumers’ tastes and health interests. However, despite certain changes in the competitive landscape for spreads, The JM Smucker Co continues to gain share and record positive value growth, to retain its leadership of the category.

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Sweet Spreads in the US

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in USA?
  • What are the major brands in USA?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Innovation emerges as key to growth in an increasingly competitive market
Revamping of traditional concepts of packaged food products
Mergers and acquisitions continue to provide opportunities for growth
Online grocery retailing slated for aggressive expansion
Further consolidation and innovation expected

FOODSERVICE

Sales to Foodservice
Plant-based alternatives sprouting up in foodservice outlets
Potential for future growth via foodservice investments
Retail-orientated manufacturers try their hand at foodservice
Consumer Foodservice
Restaurants within retail outlets offer continued upside
Fast food automation seen as opportunity to increase sales
Pop-up restaurants emerging in major cities

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources