A wave of change has been seen in terms of where consumers shop and work, as well as how they eat. The significant increase in the amount of time spent at home has changed cooking and dining habits for consumers as they gravitate to recreating meals at home.
As Australian consumers spent more time at home, nut and seed based spreads experienced a significant rise in value growth, owing to the increase in the number of meal and snacking occasions at home. The rise in demand can also be attributed to greater consumer awareness of the health benefits of the innovative new product varieties becoming available.
Honey has been soaring in popularity amongst consumers as a perfect replacement for chocolate spreads and other sweet spreads, in light of the consumer aversion to sugar and the prioritisation of better-for-you products. Australian consumers are now becoming more selective when choosing their honey, leaning towards hive-to-jar honey from local beekeepers, or scrutinising the label to understand the source of the honey.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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