Sweet spreads remains a popular category in the country, with jams and preserves often consumed at breakfast or in the afternoon with bread or crackers. This established consumption culture is helping jams and preserves to post strong retail volume and current value growth in 2019.
With health and wellness concerns increasing and rising interest in more natural products, honey has the potential for strong growth in the forecast period. Honey’s main potential resides in its positioning as a healthy and natural sweetener at a time when sugar content is being widely scrutinised in packaged food.
Chocolate spreads is seeing very fast retail volume growth in 2019, supported by a strong decline in the average retail current unit price. The offer of chocolate spreads is increasing rapidly, mainly as discounters offer very competitive prices: around 50% lower compared with the leading brands Nutella and Nucita.
Ferrero Rocher del Ecuador (Nutella) continues to lose significant retail value share in chocolate spreads and sweet spreads overall in 2019. Discounters’ private label ranges of chocolate spreads are around one half of the price of Nutella.
Sweet spreads are widely distributed through traditional and modern grocery channels, with consumers able to choose from a wide variety of products in different price segments. Although discounters is a fast-expanding channel, these stores still tend to offer a limited selection in terms of flavours and sugar-free versions, which constrains the channel’s share in sweet spreads.
Growing concerns over high sugar intake and general health have been driving the sales of specialised companies offering sugar-free sweet spreads, such as Productos Alimenticios Konfyt (Konfyt brand) and Alimentos Especializados Ales (Diety). Both companies and brands continue to see a gradual increase in retail value share in jams and preserves and sweet spreads overall in 2019.
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This industry report originates from Passport, our Packaged Food market research database.