There is a huge gap in the market for local manufacturers to introduce products for less affluent consumers who cannot afford expensive imported products. Although there are certain brands in the market, they are not marketed enough and do not have wide distribution.
Clean labels and functional products are expected to be increasingly demanded over the forecast period, especially amongst the middle class and more affluent consumers who are shifting to more premium, healthier options. Functionality is set to become increasingly important in sweet spreads going forward, partly as consumer awareness of empty calories and reducing sugar consumption rises, but also as people seek to strengthen immune systems with dietary health.
The retail sector is experiencing a transformation in Pakistan with the growth of modern retailers, including supermarkets and hypermarkets. This has been a key driver of sweet spreads due to the introduction of a far wider variety of products, and it should contribute to further growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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