Executive Summary

Nov 2018
PROSPECTS
Growth in largest category

Jams and preserves is by far the largest sweet spreads category in Pakistan and the one with the greatest variety of products on offer. It was also the most dynamic category at the end of the review period, as changing lifestyles underpinned by ongoing urbanisation led to new, Western-influenced dietary habits.

Shift to modern grocery retailing channels

As in other categories, the independent small grocers channel continues to lead sales of sweet spreads in Pakistan but is seeing its share eroded by the expansion of supermarkets and hypermarkets. The category also notably saw forecourt retailers gain a significant share during the review period, as the channel expanded its offer in line with evolving consumer demand.

Opportunities for new products

Growing demand in sweet spreads is creating opportunities for new product development and the introduction of new flavours. Currently, mango, apple, orange and mixed fruit feature amongst the most popular flavours in jams and preserves across the country, with more recently introduced flavours, such as apricot and cherry, having a lesser presence.

COMPETITIVE LANDSCAPE
Mitchell’s Fruit Farms extends lead

Mitchell’s Fruit Farms retained top spot in sweet spreads in 2018, extending its lead over fellow domestic company, National Foods, during the year. The leader was the only major player in the category to increase its value share in 2018, as it maintained a trend of share growth that persisted throughout the review period.

Limited presence for international brands

The presence of international manufacturers in sweet spreads remains limited to brands imported by retailers. The relatively high prices of these products serves as a significant barrier to their development in a market characterised by low levels of purchasing power.

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Sweet Spreads in Pakistan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Pakistan?
  • What are the major brands in Pakistan?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sweet Spreads in Pakistan - Category analysis

HEADLINES

PROSPECTS

Growth in largest category
Shift to modern grocery retailing channels
Opportunities for new products

COMPETITIVE LANDSCAPE

Mitchell’s Fruit Farms extends lead
Limited presence for international brands

CATEGORY DATA

Table 1 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 2 Sales of Sweet Spreads by Category: Value 2013-2018
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 6 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 7 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 9 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Packaged Food in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record positive growth
Packaged food continues to benefit from urbanisation as high inflation returns
Local players continue to dominate the highly fragmented competitive environment
Traditional grocery retailers remains the dominant channel
Urbanisation and rising demand for convenience likely to be major growth drivers

FOODSERVICE

Sales to Foodservice
The leading categories for foodservice sales are all basic staples
Frozen processed potatoes and frozen processed vegetables register the strongest sales growth
Soy sauces, bouillon and stock cubes and powders slated for strong growth over the forecast period
Consumer Foodservice
Consumer foodservice industry continues to recored strong growth
Consumer foodservice remains centred on major urban areas
Increasing exposure to international media a crucial factor behind growth in consumer foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources