Nut and seed based spreads is slated for a positive performance over the forecast period, with sales set to continue rising from a low base as consumers increasingly consider these products to be a healthy option in sweet spreads. With huge numbers of Serbians expected to switch to healthier types of sweet spreads, the range of products available in the category is expected to expand and improve, with healthier options that are free from sugar and/or free from salt as brands looked to target health-conscious consumers more explicitly.
Price sensitivity is expected to remain rife among Serbian consumers throughout the forecast period, with demand expected to be determined largely by the extent to which Serbian consumers can afford to consume sweet spreads on a regular basis. Furthermore, economising is likely to be widespread as the high inflation that has spread across Europe towards the end of the review period is likely to remain in effect in Serbia for at least the first half of the forecast period as well.
Local producers of sweet spreads with domestic-origin brands such as Swisslion Takovo doo and category leader Nectar doo are expected to continue registering improvements in their value share in the category during the forecast period. Local manufacturers are able to offer high-quality products at prices that are very attractive in comparison with the prices charged for imported brands.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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