Chocolate spreads is forecast to witness further growth in volume terms due to the rising birth rate in the country and price stabilisation, despite the anticipated reduction in the product range in the category over the forecast period. The Milka brand has already reduced its range of products due to supply issues, whilst KDV Group’s Nut Story brand experienced ingredients supply difficulties.
Honey faces good prospects in Kazakhstan owing to the active development of modern retail in Kazakhstan. Consumers value the greater product choice and the opportunity for one stop shopping in supermarkets.
The jams and preserves category will witness further volume growth during the forecast period as Kazakhs living in cities are facing increasingly hectic lifestyles and are shifting to retail versions instead of home-made options due to time constraints. Although it is believed that home-made jams are of much better nutritional value than shop-bought versions, the time and resources required to produce them are also significant.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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