Sweet spreads is set to see slow and steady growth in retail volume and current value terms in the forecast period, with a strong rebound also expected in foodservice volumes as the pandemic eases and mobility consistently returns. Honey is expected to remain the largest category within sweet spreads in the forecast period, and is also set to see the strongest retail current value growth.
COVID-19 accelerated the health and wellness trend in 2020 and 2021, with more people caring about their physical health and taking steps to maintain their fitness to remain healthy. To address consumers’ increasing concerns about sugar and fat intake, sweet spreads with health claims are emerging in the market.
There is a wave of product innovation in pastries, and therefore despite the snackification trend, bread is losing share to pastries. Thus, the sweet spreads which are most often consumed with bread, such as jams and preserves, chocolate spreads, and nut and seed based spreads, are likely to have difficulty maintaining growth rates as high as those seen in the review period, with chocolate spreads even expected to see a continuous retail volume decline.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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