As a result of reduced consumption driven by the growing influence of the health and wellness trend in North Macedonia, chocolate spreads is set to decline over the forecast period, which will drive down the entire sweet spreads category in volume terms going forward. However, thanks to rising unit prices, retail value growth of sweet spreads is expected to remain moderate in the period to 2027.
Over the forecast period, nut and seed based spreads is set to record the fastest growth in sweet spreads. Consumer demand will remain significant as it is driven by the health and wellness trend and changing dietary preferences, as well as the possibility of combining nut and seed based spreads with other ingredients when preparing healthy foods.
The unit prices of honey began to rapidly increase in 2022 amidst rising inflation in the country and the shortage of supply. Going forward, the unit prices of honey are set to continue to increase, resulting in honey recording the second fastest retail value growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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