Sweet spreads is set to see decline in 2023 as people continue to resume pre-pandemic lifestyles, including returning to cross-border trade, which will continue to have the most negative effect. Beyond 2023, however, the category is set to gradually return to moderate growth, with all categories displaying potential for further growth.
Honey is set to see a relatively stable performance in retail volume terms during the forecast period, owing to an increasing focus on bees' important place in nature and growing uses for honey (as a substitute for sugar). Chocolate spreads, and jams and preserves are set to see an increase in the availability of “healthier” versions, including reduced sugar varieties.
Foodservice has seen significant recovery following the marked decline witnessed in the early part of the COVID-19 crisis. In sweet spreads, foodservice is expected to fall back to lower levels of growth from 2023 onwards, and to stabilise at lower levels than those seen immediately prior to the COVID-19 crisis, as home-cooking is set to remain more popular than it was pre-pandemic.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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