Executive Summary

Nov 2018
PROSPECTS
Nut- and seed-based spreads fastest growing

Nut- and seed-based spreads saw the fastest growth in 2018, being the smallest category in terms of retail value, and has the largest potential for growth. The increasing popularity of nut- and seed-based spreads is fuelled by small business owners that offer healthy cashew and almond spreads.

Date-flavoured jam increasing

Strawberry, apricot and cherry remained the most popular flavours within jams and preserves in 2018. These flavours are widely present in the home countries of expatriates, and they look for the same flavours in the United Arab Emirates.

Hypermarkets and supermarkets are the most important distribution channels

Hypermarkets and supermarkets remained the leading distribution channels for sweet spreads in 2018. The different hypermarket and supermarket chains carry a variety of regional and local spreads which cater to different nationalities, as well as a wide selection of health and wellness options.

COMPETITIVE LANDSCAPE
Ferrero leads sweet spreads in 2018

Ferrero remained the leading company within spreads in 2018 with the company’s Nutella brand increasing its already strong brand share as it is popular amongst children and adults alike. Apart from being used in the classic bread and Nutella combination, Nutella is also incorporated in Arabic desserts with a twist of chocolate flavour such as Nutella fatayer, a type of Middle Eastern pie.

International and regional companies are more popular

International and regional manufacturers such as Ferrero are more popular than domestic ones. Most of the spreads in the United Arab Emirates are imported as the key ingredients are not readily available in the country.

Mars chocolate spreads are new product developments

Different chocolate confectionery brands of Mars became available as chocolate spreads in the United Arab Emirates in 2018. Maltesers, Bounty, Twix and M&M’s occupied the spread shelf spaces in major hypermarkets.

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Sweet Spreads in the United Arab Emirates

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sweet Spreads in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Nut- and seed-based spreads fastest growing
Date-flavoured jam increasing
Hypermarkets and supermarkets are the most important distribution channels

COMPETITIVE LANDSCAPE

Ferrero leads sweet spreads in 2018
International and regional companies are more popular
Mars chocolate spreads are new product developments

CATEGORY DATA

Table 1 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 2 Sales of Sweet Spreads by Category: Value 2013-2018
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 6 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 8 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Packaged Food in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

The introduction of VAT leads to more cautious consumer spending
Slower growth in 2018 than the review period average
Leading companies retain their rankings
Hypermarkets and supermarkets remain the leading distribution channels
Stable growth expected over the forecast period

FOODSERVICE

Sales to Foodservice
Companies distributing in retail strengthen their foodservice sales
Drinking yoghurt is the most dynamic product
Federal Foods leads sales to foodservice
Consumer Foodservice
Saturation leads to lower growth in 2018
Increased health awareness leads to an opportunity for new concepts
Online ordering and delivery platforms enhance the competitive environment
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources