The health and wellness trend gained momentum during the COVID-19 crisis in Indonesia. Moreover, there is growing awareness of the connection between sugar consumption and a wide range of health problems.
The distribution of sweet spreads through retail e-commerce is growing at a rapid pace, albeit from a low base, with the range of options available constantly growing. International sweet spreads brands such as Lotus are gaining popularity in Indonesia supported by their growing online presence in the country.
With the majority of the Indonesian population falling within the mid- to low-income threshold, and the COVID-19 crisis set to have a lasting impact on economic conditions in the country, value-for-money options will be key to the development of sweet spreads in the Indonesian market during the forecast period. Given this situation, more retailers will likely look to use their broad distribution reach to create their own private label sweet spreads with the promise of more affordable pricing.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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