Despite the decline recorded at the end of the review period, honey is set expected to return to growth over the forecast period as it is deeply rooted in tradition in Croatia and its biggest strength is its medicinal properties. Honey is regularly consumed during the winter as a natural antiseptic for throats, as well as for immunity.
Jams and preserves, meanwhile, are anticipated to register the lowest growth over the period to 2027 as they are regarded as old fashioned products that are mostly consumed by older people or families with children. One of the biggest issues with the category is the high sugar content of the products, especially as there is a major issue with weight in the country, which is resulting in Croatians turning away from sugar and focusing on proteins and fats.
The category as a whole is characterised by strong brand loyalty as well as tradition and both play a key role in the purchasing decision. However, over the forecast period, there is expected to be pressure on household budgets, which will force consumers to look for cheaper alternatives.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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