The sweet spreads landscape is expected to maintain growth over the forecast period, although consumers are likely to trade down, selecting cheaper brands of private label offerings. Volume growth is expected to remain positive, sustained by consumers wanting indulgent moments from sweet spreads, or seeking healthy alternatives from organic honey or nuts and seed based spreads.
Price and product's perceived naturalness will continue driving consumer purchasing decisions over the coming years. Price will remain an important purchasing criterion, especially among consumers with limited disposable incomes since the onset of the pandemic.
Nuts and seed based spreads is expected to maintain growth across the coming years, supported by health enthusiasts and the growing entrance of international and local players. Due to Guatemala's agricultural strength local players will continue to expand over the upcoming years, focusing on the health and nutritional properties of nuts and seeds to align with consumers growing interest in wellbeing.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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