Executive Summary

Jan 2019
PROSPECTS
Honey is positioned as one of the sugar substitutes

Due to the known high rates of obesity, the food labelling law of 2016 and the constant new public policies regarding food and obesity, Chileans are increasingly aware of the amount of sugar they consume. Consumers consider honey to be a good and natural substitute for sugar and increasingly see it as a healthy ingredient that can have a positive impact on the immune system.

Confectionery and copycats enhance chocolate spreads

During the review period there was a rapid and sustained increase in the chocolate spreads category, largely due to the arrival of the Nutella brand at the end of the last decade, whose success was the main growth engine of the category in subsequent years. Subsequently, the category has maintained a healthy growth rate due to its growing inclusion in pastry preparations and by the brands of followers and copycats that have appeared in the marketplace in recent years.

Shy innovation in flavours

Chilean consumers are traditional in their tastes when it comes to flavours of jams and preserves, with peach, apricot, blackberry and strawberry being the most popular. However, unpackaged artisanal jam is more innovative in terms of flavour than industrial products, with a wide variety of flavours available.

COMPETITIVE LANDSCAPE
Watt’s, at the head of sweet spreads

Watt’s remained the leading player in spreads in 2018. Watt’s is a very well-known and traditional company in Chile, offering a wide variety of products and flavours.

Empresas Carozzi takes advantage of Chilean consumers’ price sensitivity

Empresas Carozzi showed the most dynamic growth during the review period. The popularity of the Nutella brand (ICB) amongst Chilean consumers encouraged Carozzi to launch Ambrosella, its own, lower-cost version of this product.

Small brands are the engine of innovation

Over the review period, successful company strategies included innovation in terms of new product development, led by small players targeting the premium/gourmet segment with original flavours and high-quality ingredients. Many small brands of honey and jam with an artisanal positioning appeared.

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Sweet Spreads in Chile

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Chile?
  • What are the major brands in Chile?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Chile - Industry Overview

EXECUTIVE SUMMARY

Packaged food sees healthy growth
Premiumisation helping to drive value growth
Local players and private label see strong performances
Modern grocery retailers continue to dominate
A stable economy set to support ongoing growth

FOODSERVICE

Sales to Foodservice
Consumers show willingness to pay for higher quality products
Healthy options proving popular
Convenience important
Consumer Foodservice
Consumers appreciate convenience of foodservice
Shopping centres popular destinations
Home delivery/takeaway on the rise

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources