Executive Summary

Nov 2018
PROSPECTS
Sweet spreads is expected to record strong growth in the forecast period

Sweet spreads is expected to remain strong over the forecast period. This is mainly because such products are consumed by many local consumers during breakfast time, or they are used to make snacks between meals.

Jams and preserves, chocolate spreads and honey will continue to lead

Jams and preserves, chocolate spreads and honey are expected to remain the most popular categories within sweet spreads in Morocco over the forecast period. They have the highest consumption, and are also the most advertised through both in-store advertisements and local media channels.

Improving living standards and population growth will benefit sales

Improving living standards and the growing purchasing power of local consumers are expected to drive sales in sweet spreads over the forecast period. In addition, the growing population and urbanisation will help to sustain growth.

COMPETITIVE LANDSCAPE
Diva Distribution leads sweet spreads in Morocco

Diva Distribution led sweet spreads in Morocco in 2018. This is mainly because the company is very active in jams and preserves and honey with its brands Diva and Achifaa.

Local companies are ahead of international players

Local products, especially in honey and jams and preserves, have a positive perception in Morocco amongst many consumers. Local companies tend to market their products as being 100% natural, and thus attract a wide range of local consumers.

Unpackaged honey may affect sales

In Morocco, many people still consume unpackaged honey from local farmers. There is consensus that local unpackaged honey tends to be very natural and high quality and does not have any added sugar or preservatives.

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Sweet Spreads in Morocco

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Morocco?
  • What are the major brands in Morocco?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sweet Spreads in Morocco - Category analysis

HEADLINES

PROSPECTS

Sweet spreads is expected to record strong growth in the forecast period
Jams and preserves, chocolate spreads and honey will continue to lead
Improving living standards and population growth will benefit sales

COMPETITIVE LANDSCAPE

Diva Distribution leads sweet spreads in Morocco
Local companies are ahead of international players
Unpackaged honey may affect sales

CATEGORY DATA

Table 1 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 2 Sales of Sweet Spreads by Category: Value 2013-2018
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 6 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 8 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

Packaged food records strong growth in 2018
Strong growth compared to review period
International companies continue to dominate
Modern retailers gain sales share
Packaged food expected to record strong growth over forecast period

FOODSERVICE

Sales to Foodservice
Growing international consumer food service franchises driving sales of packaged food
Foodservice remains a leading channel for frozen products
Changing consumption habits
Consumer Foodservice
Consumer foodservice sales continue to grow
Diversification in foodservice benefiting packaged food
Continued growth expected over forecast period

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources