The rate of growth of retail current value sales of sweet spreads are set to remain buoyant across the forecast period, although budget-friendly brands are likely to perform better amidst ongoing economic uncertainty in the country. Sweet spreads will remain a breakfast staple for many Moroccans, with honey set to overtake jams and preserves as the largest category.
The worsening economic conditions expected over the first couple of years of the forecast period are likely encourage less affluent consumers to shift towards cheaper brands and private label products as they strive to save money. Some consumers may purchase cheaper unpackaged products wherever possible or even stop consuming sweet spreads altogether.
Despite facing difficulties as consumers’ incomes shrink, competition is set to intensify in chocolate spreads, as some makers of sweet biscuits (most notably Blekis) seek to diversify into chocolate spreads. Meanwhile, nut and seed based spreads are set to see strong growth in retail current value sales during the forecast period, albeit from quite a low base.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!