Executive Summary

Nov 2018
PROSPECTS
Strong performance from bread boosts the results for sweet spreads

The performance of sweet spreads hinges on both the performance of bread as well as innovation and competitive pricing within sweet spreads. Strong volume growth of packaged leavened bread contributed to growth of sweet spreads over the review period.

Consumers seek promotions and discounts to adjust to increasing prices

Consumers’ disposable incomes are increasingly under pressure with rises in fuel prices and an increase in VAT for the first time since the 1990s. These factors lead to inflationary pressures, resulting in consumers cutting back on non-essential products or seeking promotional discounts.

Jams and preserves, the dynamic category

Flavour innovation, particularly in jams and preserves, continued to characterise sweet spreads towards the end of the review period. Tiger Consumer Brands (All Gold brand) and Rhodes Food Group launched jam variants in 2017, with these new flavours contributing to the category’s strong performance in 2018.

COMPETITIVE LANDSCAPE
Tiger Consumer Brands leads sweet spreads in 2018

Tiger Consumer Brands led sweet spreads in 2018, with its lead attributable to the strength of its Black Cat peanut butter spread and its All Gold brand, both of which led their respective categories. RCL Foods followed in second spot, while Rhodes Food Group ranked third thanks to its Yum-Yum peanut butter, which ranked second in overall sweet spreads.

Private label remains a significant competitor in sweet spreads

Private label accounted for a significant value share within sweet spreads in 2018, offering a range of prices. While the Woolworths private label range is considered premium, Pick ‘n’ Pay offers both premium and economy ranges.

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Sweet Spreads in South Africa

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in South Africa?
  • What are the major brands in South Africa?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Strong growth within packaged food in 2018
Convenience and health trends continue to drive sales
Tiger Consumer Brands leads packaged food in 2018
Supermarkets remain leading channel, but losing ground to mixed retailers
Steady growth expected as consumers focus on value added products

FOODSERVICE

Sales to Foodservice
Foodservice outlets meeting demand for convenience
Popular foodservice products
Tiger Consumer Brand leads foodservice sales in 2018
Consumer Foodservice
Sluggish economy and high unemployment limits consumer foodservice growth
Formal grocery retailers expanding foodservice offerings
Steady growth forecasted within consumer foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources