The main competitive strategy within sweet spreads is pricing, with leading players lowering their unit prices through promotional activity to maintain volume sales among price-sensitive consumers. However, private label players offer similar ranges by addressing the leading trends, while their more affordable products can offset higher unit price growth over the forecast period, especially as South Africans are now used to the greater choice.
According to South Africa’s General Household Survey in 2021, 80% of children aged 5-17 years attend either pre-school, primary school or secondary school, which is the approximate equivalent of 15 million children in the country. There is a stronger focus to ensure that children attending school are properly nourished to support concentration and learning.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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