Retail sales of sweet spreads will see slightly accelerated current value growth over the forecast period , with chocolate spreads remaining the top performer. Crunchy ingredients are set to grow in popularity in chocolate spreads, as manufacturers seek to offer the consumer new taste experiences.
After chocolate spreads, nut and seed-based spreads will be the top performer in sweet spreads during the forecast period, albeit from a relatively low base. While these products are generally more expensive than chocolate spreads and much less familiar to local consumers, they are increasingly perceived as a healthier alternative to chocolate spreads, due to their higher nutritional content.
Jams and preserves meanwhile, will continue to see positive growth in current value terms over the forecast period, despite the maturity of demand. Fruit of Italian origin will continue to be a key focus for producers, as consumers increasingly seek out locally made products.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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