All categories of sweet spreads are projected to see slight-to-moderate retail volume and value (constant 2022 prices) CAGRs over the forecast period. However, they all expected to see growth rates climb gradually through the forecast period.
Manufacturers of sweet spreads are expected to look to new product and packaging developments to create interest and gain a competitive edge. Players are set to expand their product offers to appeal to increasingly sophisticated and health-conscious consumers.
Sweet spreads is expected to see significant marketing and promotional activity in the forecast period. This development is already underway, with Ferrero introducing Nutella in limited edition jars with colourful packaging in April 2022.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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