Executive Summary

Nov 2018
PROSPECTS
Honey continues to lead growth

Owing to its healthy image and versatility, honey continued to see the fastest growth in sweet spreads in 2018. There are a growing number of products and a greater level of sophistication is being introduced to meet a multitude of needs.

Nut- and seed-based spreads sees growing product variety

Whilst peanut butter accounts for the lion’s share of sales in nut- and seed-based spreads, there is a growing product variety, for a number of reasons. First, consumers, particularly the younger demographic, are increasingly seeking unique and interesting experiences, and options beyond the staple of peanut butter are being sought.

Peanut butter faces growing uncertainty

As a relatively mature category, peanut butter already has high household penetration in Canada. Aside from the premium-end, focusing on health and wellness and a unique positioning (e.

COMPETITIVE LANDSCAPE
Kraft Heinz Canada remains the leading player in sweet spreads

Kraft Heinz Canada remained the largest brand owner in sweet spreads in value terms in Canada in 2018. The company has a stronghold in nut- and seed-based spreads, particularly peanut butter, and a less prominent presence in jams and preserves.

Investment in marketing and communication

Kraft Heinz Canada invested a great deal in marketing and consumer communication, hoping to capitalise on its brand equity. One notable example was its “Stick Together” campaign in 2018 for its Kraft brand of peanut butter, which leveraged its signature teddy bears and highlighted the emotional connectivity of the brand.

The strong launch of Jif by Smucker Foods of Canada

Already having a significant presence in jams and preserves, Smucker Foods of Canada launched the Jif brand of peanut butter in Canada in 2017, and saw exponential growth, which pushed the brand amongst the top three brands in nut- and seed-based spreads in 2018. The Jif brand is positioned as a premium offering, and its growth was supported by the rapid expansion of retail distribution, as well as offering a full range of products, which include Jif To Go snack packs, which align well with the snacking trend.

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Sweet Spreads in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Canada?
  • What are the major brands in Canada?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Canada - Industry Overview

EXECUTIVE SUMMARY

Packaged food sees stable growth while continuing to evolve
Growing impact of clean label movement
Leading players facing challenges, while niche segments attract smaller players
Online retailing, mixed retailers and hypermarkets see most dynamic growth
Moderate growth ahead, with increasing uncertainty

FOODSERVICE

Sales to Foodservice
Foodservice experiences stable and stronger growth amid rising headwinds
Growing demand for plant-based food presents challenges and opportunities
Unique experiences and health positioning increasingly critical
Consumer Foodservice
Demographic change and economy impacting consumer foodservice
New era of customer interaction fast approaching
Key trends in menu design

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources