Overall, 2021 has seen a part reversal of the trends seen in 2020 when Canadian consumers cooked more often at home in light of a number of waves of pandemic. While it appears that much of 2021 has remained heavily impacted by the health crisis, restrictions have been eased in between waves, ie around early spring and early summer.
Continuing a 2020 trend, a number of retailers, including small independents and food speciality stores, have been adding peanut butter, jams and preserves and honey to their ranges in 2021. This is the result of changes in both supply and demand.
The rising number of alternatives to peanut butter in nut and seed based spreads is making the segment very dynamic in Canada. These new offerings cater to consumer demand due to the country’s rising rates of intolerance or sensitivity regarding the consumption peanuts or nuts in general.
Just as Canada was eager to embrace what seemed to be the end of the pandemic in early 2021, more waves hit the country in March/April and again in the summer when the Delta variant became dominant. Even though vaccination rates in Canada have been rising steadily and are at a leading level among developed economies, they do not appear to be sufficient to prevent a new COVID-19 wave from occurring completely.
Canadian consumers’ demand for functional and added health benefits in sweet spreads, which was rising before the pandemic, has further strengthened amid the second year of the global pandemic and consumers’ subsequent urge to look after themselves better. Enhancing immunity, digestive health and overall wellbeing, along with reducing meat consumption, is at the top of the list of consumer priorities.
With all the uncertainties surrounding the pandemic, what is certain is that e-commerce and digital approaches for players in sweet spreads will only become more important in Canada. Permanent changes in consumer habits and behaviour, especially among the older demographic, are seeing shopping online become ever more mainstream.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of jams and preserves, honey, chocolate spreads, and nut and seed based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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