Traditionally. Dutch consumers have been willing to pay higher prices for premium products with a distinct taste or quality, and this is unlikely to change in the forecast period.
With the increasing number of vegetarians and vegans in the Netherlands, demand for nut and seed-based spreads will continue to grow, albeit at a slower rate than during the review period. Nut butters such as almond butter, are often used as an ingredient in vegan recipes, while Dutch consumers are increasingly searching for interesting spread, including almond, hazelnut and cashew, to use an alternative to traditional peanut butter.
Considered the most important meal of the day, breakfast (or brunch) is set to become more of an occasion over the forecast period, especially at weekends, with the result that Dutch consumers will seek inspiration for new, more exciting meu options. Indeed, several companies have joined forces and started a “Ontbijtmakers” (breakfast makers) initiative, a website whereby consumers can obtain breakfast ideas as well as purchase the necessary ingredients.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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