Executive Summary

Nov 2018
PROSPECTS
Honey sales remain stable

Honey has posted relatively stable growth in recent years. Sales in this area are highly seasonal, peaking around September-October, before Rosh Hashana (Jewish New Year holiday).

Honey opens up to imported brands

As local production of honey fails to meet demand, imports of honey are increasing. Around Rosh Hashana, the Minister of Finance approves customs-free quotas.

Consumers seek healthier spreads

Parents want to provide their children with better nutrition. However, children are often fixated on specific flavours and unwilling to try new foods and it is often a great challenge for parents to convince them to eat more nutritious foods.

COMPETITIVE LANDSCAPE
Honey remains highly regulated

The Honey Israeli Board is a private organisation with the authority to give licences to bee keepers. The board also determines where the bees will be raised and other elements regarding marketing.

Strauss Group leads sales

Strauss Group owns Yad Mordechai, the leading honey brand. Yad Mordechay enjoys strong recognition, great distribution and high-quality positioning.

Chocolate spreads remains highly brand orientated

Hashahar and Nutella lead sales in chocolate spreads, accounting for the majority of sales. Most launches of new brands in recent years did not succeed in gaining significant sales share due to strong consumer preference for the flavour of the leading brands.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Israel?
  • What are the major brands in Israel?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Israel - Industry Overview

EXECUTIVE SUMMARY

Indulgence and premiumisation trends boost packaged food performance
Healthy eating trend continues to evolve
Contrasting fortunes for top two competitors in packaged food
Discounters and supermarkets still lead despite gains by other distribution channels
Rising health awareness will continue to influence market development

FOODSERVICE

Sales to Foodservice
Demand for frozen processed red meat slows as burger fast food players choose chilled and fresh alternatives
Increasing specialisation evident among foodservice players offering Asian cuisine
Use of milk alternatives rises among cafés and specialist coffee shops operators
Consumer Foodservice
Rising costs lead more foodservice players to switch from fresh to processed ingredients
High risk and rising costs encourage shift from casual dining to street food
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources