Honey has posted relatively stable growth in recent years. Sales in this area are highly seasonal, peaking around September-October, before Rosh Hashana (Jewish New Year holiday).
As local production of honey fails to meet demand, imports of honey are increasing. Around Rosh Hashana, the Minister of Finance approves customs-free quotas.
Parents want to provide their children with better nutrition. However, children are often fixated on specific flavours and unwilling to try new foods and it is often a great challenge for parents to convince them to eat more nutritious foods.
The Honey Israeli Board is a private organisation with the authority to give licences to bee keepers. The board also determines where the bees will be raised and other elements regarding marketing.
Strauss Group owns Yad Mordechai, the leading honey brand. Yad Mordechay enjoys strong recognition, great distribution and high-quality positioning.
Hashahar and Nutella lead sales in chocolate spreads, accounting for the majority of sales. Most launches of new brands in recent years did not succeed in gaining significant sales share due to strong consumer preference for the flavour of the leading brands.
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