Executive Summary

Oct 2019
PROSPECTS
Sweet spreads should focus on health and wellness to beat maturity

Maturity is the main challenge for sweet spreads over the forecast period. To fight maturity, manufacturers should update their offerings, be more active in new product development and offer consumers jams and preserves with higher fruit and berry content.

Seasonal flavours attract consumers who want to indulge over the festive period

Seasonal flavours attract consumers who enjoy indulging in the festive atmosphere of different times of year. In 2019, Dronningholm tapped into this trend by launching a fig marmalade, perfect for consuming across the Christmas period.

Free-from messages boost sales as consumers become increasingly health-conscious

Free-from marketing messages are helping increase sales as consumers become increasingly health-conscious. Honey leads sweet spreads in 2019, with the most substantial value sales and growth.

COMPETITIVE LANDSCAPE
Competition is fierce in sweet spreads as players focus on quality and heritage

Competition is tight in sweet spreads, with private label leading and a host of brands closely competing for market share underneath. Highlighting key selling points works well for domestic manufacturers, who can play on the origin of their products.

Organic offerings and new flavour developments to boost value sales for sweet spreads

New product development in sweet spreads is often focused on the extension of portfolios with new flavours. For example, Dronningholm launched blueberry, raspberry and lemon jams under its new Dronningholm Täyttis line in 2018; a range meant for baking.

Packaging improvements increase sales of sweet spreads through convenience and variety

Packaging improvements have been a key way to encourage sales of sweet spreads through added convenience. In 2018 Herkkumaa replaced the glass jar lids of its jams and preserves with easy-open twist lids - the outer ring allows consumers to open the jars with greater ease.

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Sweet Spreads in Finland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Finland?
  • What are the major brands in Finland?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sweet Spreads in Finland - Category analysis

HEADLINES

PROSPECTS

Sweet spreads should focus on health and wellness to beat maturity
Seasonal flavours attract consumers who want to indulge over the festive period
Free-from messages boost sales as consumers become increasingly health-conscious

COMPETITIVE LANDSCAPE

Competition is fierce in sweet spreads as players focus on quality and heritage
Organic offerings and new flavour developments to boost value sales for sweet spreads
Packaging improvements increase sales of sweet spreads through convenience and variety

CATEGORY DATA

Table 1 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 2 Sales of Sweet Spreads by Category: Value 2014-2019
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 6 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 8 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Packaged Food in Finland - Industry Overview

EXECUTIVE SUMMARY

Sales boom for packaged food however volume growth continues to be a struggle
Competitors stood out by using authentic flavours, domestic ingredients and innovation
In a competitive landscape, players focus on innovation and fulfilling consumer demands 
Hypermarkets gain success at the expense of smaller grocery retailers
Players will focus on eco-credentials, health and wellness and innovation to cut-through competition 

FOODSERVICE

Sales to Foodservice
Growth is stable as increased purchasing power allows Fins to eat out more often
Taste matters, but so does ethical and social responsibilities 
Free-from products are on the rise as foodservice responds to consumer demand
Consumer Foodservice
Foodservice operators adopt new strategies to compete
Foodservice operators increasingly favour locally sourced ingredients
Fast food sees a positive performance and is set to continue growing over the forecast period 
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources