Private labels are expected to continue to strongly compete against brands over the forecast period. Especially so due to their combination of competitive prices and improved quality, with new launches to meet emerging trends.
Hunajayhtymä's Hunaja.fi website opened a new online store, advertising to bring local honey to consumers’ doorsteps.
When it comes to marketing, being active online and on social media is vital. One example of this in sweet spreads can be seen with the new launches of organic Urtekram Peanut Butter American Style and Apple and Banana jam, which were announced on Facebook, featuring a competition where the winners were sent product packages.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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