Retail volume and current value sales of sweet spreads are expected to remain high over the forecast period, as working from home will not disappear completely, since many large companies in Japan have implemented hybrid working. However, Japanese consumers are becoming increasingly busy due to the rising number of dual-income and single-person households.
Traditionally, breakfast options in Japan were savoury, composed of rice, miso soup and main dishes such as grilled fish. As consumers’ lifestyles are becoming busier, traditional Japanese breakfasts are less often seen.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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