Fierce competition in jams and preserves has caused players to engage in packaging competition over 2021-22 in order to sustain consumers’ interest. In order to move beyond this situation, more manufacturers have started to make their products more premium in order to obtain a better margin.
In the aftermath of the pandemic, most consumers will retain a heightened sense of health-consciousness and will remain concerned about their daily diet, particularly in terms of sugar intake. This is leading to stronger demand for healthier spreads, such as those with reduced sugar, no additives, darker chocolate, more nuts and grains, or other natural ingredients.
The increasingly holistic and preventive direction of the health and wellness trend is leading to a growing consumer focus on the role of nutrition in maintaining physical and mental wellbeing. Health-conscious consumers have become pickier and are seeking more products that are produced naturally and contain low levels of added sugar.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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