Despite the health trend, chocolate spreads is following the strong growth dynamic of snacks. Consumers understand that such products are not healthy, yet the pleasure of eating them often overrides the importance of the healthy lifestyle trend.
In jams and preserves, variation in texture has been among the latest innovations from leading brand Den Gamle Fabrik. The brand owner, Orkla Foods Danmark A/S, achieved this through the addition of creamed jams to its portfolio.
During 2021, retailer Rema1000 entered into a collaboration with Danish bee farmers in order to raise awareness of local production and local farmers. The retailer invested in features on its website and in stores that were carried out in conjunction.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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