Brazil is the eighth largest producer of honey in the world, although a large proportion of the country’s production is destined for foreign markets and thus, honey exports continue to grow each year. However, there is great potential for local honey to increase its penetration in Brazil, since it offers high quality and perceived benefits in relation to health.
The macroeconomic scenario, in Brazil and indeed around the world, is forcing consumers to prioritise basic foods to the detriment of indulgent and more aspirational ones. However, categories such as sweet spreads have historically seen growth sustained by consumers with higher purchasing power, which makes these products more resilient in times of crisis.
In the 1990s up until the beginning of the 2000s, peanut butter was not particularly popular in Brazil and was more associated with breakfast for children in higher-income households who were inspired by American breakfast/food models. This scenario has been gradually changing in line with growing concerns regarding health and increasing numbers of Brazilians regularly participating in physical activity.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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