In 2018, honey continued to grow in both current value and volume terms, benefiting largely from the health and wellness trend. Being perceived as a naturally healthy product, it has been promoted as a natural substitute for sugar and other spreads.
Jams and preserves are very traditional products in Portuguese households. However, the high level of sugar in these products has harmed the category’s performance.
Ferrero remained the clear leader in chocolate spreads in 2018, with its Nutella brand being synonymous with the category. The company’s leading position can be largely attributed to a focus on both innovation and promotional activities.
Prozis, a popular sports nutrition manufacturer in Portugal, has entered nut and seed based spreads. Starting with a basic peanut butter, it has now launched more than a dozen products, with ingredients ranging from peanuts, almonds and cashews to organic seeds.
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This industry report originates from Passport, our Packaged Food market research database.