Consumers in Portugal have seen a sharp rise in the cost of living in 2022 due to high inflation and the rising cost of food and energy. Some families are being forced to severely reign in their spending and to make more economical choices when shopping for groceries.
While many people have returned to the workplace now that Portugal has eased its COVID-19 restrictions there are nonetheless still a large number of employees following more flexible work arrangements. With people working more from home they are more likely to consume breakfast, meals and snacks in the home with this being likely to support retail consumption of sweet spreads.
Honey is projected to remain the most dynamic category within sweet spreads over the forecast period with it continuing to find appeal with its associated health benefits, including boosting the immune system and alleviating sore throats, among many other claims. Added to this, a growing number of consumers are turning to honey as a healthier sweetener to sugar, with some people using honey in baking or in hot drinks, for example.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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