Sustained demand in honey, by far the largest category, was the main driver of growth in sweet spreads current value sales in 2018. Honey is known to have significant health benefits and medicinal properties, and is considered to be a natural substitute for sugar.
Nut and seed based spreads was the most dynamic sweet spreads category in current value growth terms in 2018. This performance was supported by rising demand for product types such as peanut butter, almond spreads and cashew spreads.
Rising consumption among children, teenagers and young adults supported robust growth in current value sales for jams and preserves in 2018. Mixed fruits remained the most popular flavour choice in the category, followed by pineapple, orange and mango.
Dabur India Ltd, which offers the Dabur Honey brand, remained the overall leader in sweet spreads in value terms in 2018, and posted healthy growth in current value sales. The company continued to aggressively market Dabur Honey across India throughout the year.
Patanjali Ayurved Ltd was the second leading player in sweet spreads in 2018. It recorded strong double-digit growth in current value sales over 2017-2018, thanks in part to a raft of new marketing and advertising initiatives.
Hindustan Unilever Ltd remained the dominant player in jams and preserves in India in 2018. It continued to record robust growth in current value sales within the category thanks to strong brand recall among consumers and the success of various promotional strategies and innovations.
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This industry report originates from Passport, our Packaged Food market research database.