Executive Summary

Nov 2018
PROSPECTS
Rising consumption of honey supports positive development of sweet spreads

Sustained demand in honey, by far the largest category, was the main driver of growth in sweet spreads current value sales in 2018. Honey is known to have significant health benefits and medicinal properties, and is considered to be a natural substitute for sugar.

Nut and seed based spreads is the most dynamic category in 2018

Nut and seed based spreads was the most dynamic sweet spreads category in current value growth terms in 2018. This performance was supported by rising demand for product types such as peanut butter, almond spreads and cashew spreads.

Jams and preserves gain popularity among younger consumers

Rising consumption among children, teenagers and young adults supported robust growth in current value sales for jams and preserves in 2018. Mixed fruits remained the most popular flavour choice in the category, followed by pineapple, orange and mango.

COMPETITIVE LANDSCAPE
Dabur India Ltd continues to lead sweet spreads in India

Dabur India Ltd, which offers the Dabur Honey brand, remained the overall leader in sweet spreads in value terms in 2018, and posted healthy growth in current value sales. The company continued to aggressively market Dabur Honey across India throughout the year.

Intensive promotional activities support strong performance by Patanjali Ayurved Ltd

Patanjali Ayurved Ltd was the second leading player in sweet spreads in 2018. It recorded strong double-digit growth in current value sales over 2017-2018, thanks in part to a raft of new marketing and advertising initiatives.

Hindustan Unilever Ltd maintains its dominance in jams and preserves

Hindustan Unilever Ltd remained the dominant player in jams and preserves in India in 2018. It continued to record robust growth in current value sales within the category thanks to strong brand recall among consumers and the success of various promotional strategies and innovations.

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Sweet Spreads in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in India?
  • What are the major brands in India?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sweet Spreads in India - Category analysis

HEADLINES

PROSPECTS

Rising consumption of honey supports positive development of sweet spreads
Nut and seed based spreads is the most dynamic category in 2018
Jams and preserves gain popularity among younger consumers

COMPETITIVE LANDSCAPE

Dabur India Ltd continues to lead sweet spreads in India
Intensive promotional activities support strong performance by Patanjali Ayurved Ltd
Hindustan Unilever Ltd maintains its dominance in jams and preserves

CATEGORY DATA

Table 1 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 2 Sales of Sweet Spreads by Category: Value 2013-2018
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 6 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 8 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

Strong double-digit growth for packaged food
Smaller pack sizes become increasingly popular due to healthy living
Competition intensifies as manufacturers fight to retain or gain share
Modern grocery retailers slowly gaining share from traditional grocery retailers
Significant opportunities for packaged food in the forecast period

FOODSERVICE

Sales to Foodservice
Cheese reshapes the landscape for foodservice companies in India
Rising café culture and increasing number of takeaway outlets boosts milk and value-added dairy products
Pasta sauces, mayonnaise and salad dressings remain popular

CONSUMER FOODSERVICE

Health and wellness influences consumer foodservice in urban regions
Affordability coupled with desire for experience drives consumer foodservice
Retailers and consumer foodservice operators explore and enter each other’s space

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources