The increasing health and wellness trend is impacting consumers' snacking and breakfast choices, and this is set to continue across the forecast period. With consumers increasingly switching to alternative, healthier breakfast options, volume sales in sweet spreads will suffer.
Sweet spreads is expected to see little volume movement over the forecast period overall, due to the category's maturity, with only small positive or negative movements in each year of the forecast period. Although honey is expected to see marginal growth over the course of the forecast period overall, there are limited possibilities for developing the honey range.
While the health and wellness trend is set to dampen consumption of sweet spreads, when Belgians do purchase products, they are expected to select more premium, quality options over the coming years. There is an increasing preference for quality over quantity, with Belgians often preferring to spend a little more and eat less for better satisfaction and enjoyment.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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