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Learn moreNov 2020
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After three consecutive years of negative volume figures, sweet spreads sees a boost from COVID-19 in 2020, due to consumers spending more time at home. During the lockdown, the number of breakfast instances was on the rise, with people spending more time at home and working professionals eating a breakfast at home as opposed to buying something from a foodservice establishment or skipping breakfast completely.
As typically seen across different packaged food categories, foodservice volume of sweet spreads was hit hard by the closures of on-trade establishments. The lockdown period was a severe blow to the sector during the first half of the year, and catering services, bars and hotels which suffered the most did not recover over the post-lockdown second half of the year, as consumers had modified their consumption habits: fewer instances of eating-out, thriftier patterns of expenditure, greater proportion of working and eating at home, avoiding gatherings, and less time spent in public areas.
Ferrero Ardennes SA continues to lead sweet spreads in 2020, thanks to its iconic Nutella brand, which has no close competitors in brand terms. However, in line with stagnating demand for chocolate spreads due to the negative connotations of palm oil and sustainability, the brand continues to see a gradual decline in value.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Belgium with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Spreads industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.
The Spreads in Belgium market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.