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Country Report

Spreads in

Sweet Spreads in Belgium

20 pages, Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Low volume decline but value records growth due to premiumisation

Sweet spreads in Belgium increased in current value terms in 2018 due to its premiumisation. Nevertheless, retail volume remained under pressure.

Nut and seed based spreads sales on the rise

Nut and seed based spreads recorded the fastest growth in Belgium in 2018. Despite its small size, spreads such as peanut butter are becoming more widely distributed.

Sustainability and transparency is a growth area

Sweet spreads, especially chocolate spreads, are often criticised for some unethical practices such as the use of palm oil. Belgian consumers are highly sensitive to ethical issues.

COMPETITIVE LANDSCAPE

Several large A-brands and private label

Sweet spreads is highly concentrated in Belgium. One A-brand per category and private label represent a large value share: Ferrero Ardennes SA in chocolate spreads, Materne-Confilux SA in jams and preserves and Meli NV are the three sweet spread specialists in Belgium.

Niches and specialists are growing

Premiumisation and the health trend give the opportunity to niche players to increase their value share in sweet spreads. Some good examples are the local specialist Damhert with its tagatose chocolate spread or the premium Belgian biscuit brand Jules Destrooper with its speculoos spread.

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Spreads Market Sample Report Spreads Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spreads in Belgium?
What are the major brands in Belgium?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sweet Spreads in Belgium - Category analysis

HEADLINES

PROSPECTS

Low volume decline but value records growth due to premiumisation

Nut and seed based spreads sales on the rise

Sustainability and transparency is a growth area

COMPETITIVE LANDSCAPE

Several large A-brands and private label

Niches and specialists are growing

CATEGORY DATA

Table 1 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 2 Sales of Sweet Spreads by Category: Value 2013-2018
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 6 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 8 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Packaged Food in Belgium - Industry Overview

EXECUTIVE SUMMARY

Competition from unpackaged food

Volume sales under pressure, but value sales boosted by demand for quality

Private label growth halted by aggressive competition from leading brands

Denser competitive retail landscape also impacts packaged food manufacturers

Difficult environment for packaged food

FOODSERVICE

Sales to Foodservice

Better expectations for foodservice in 2018
Flexitarianism provides opportunity for foodservice
Green and premium strategy attracting Belgian consumers

Consumer Foodservice

Consumers looking for convenience and healthier options
Online ordering and home delivery provides opportunity for foodservice
Positive forecast

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sweet Spreads in Belgium

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Executive Summary

New Report Guarantee

PROSPECTS

Low volume decline but value records growth due to premiumisation

Nut and seed based spreads sales on the rise

Sustainability and transparency is a growth area

COMPETITIVE LANDSCAPE

Several large A-brands and private label

Niches and specialists are growing

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Sweet Spreads in Belgium - Category analysis

HEADLINES

PROSPECTS

Low volume decline but value records growth due to premiumisation

Nut and seed based spreads sales on the rise

Sustainability and transparency is a growth area

COMPETITIVE LANDSCAPE

Several large A-brands and private label

Niches and specialists are growing

CATEGORY DATA

Packaged Food in Belgium - Industry Overview

EXECUTIVE SUMMARY

Competition from unpackaged food

Volume sales under pressure, but value sales boosted by demand for quality

Private label growth halted by aggressive competition from leading brands

Denser competitive retail landscape also impacts packaged food manufacturers

Difficult environment for packaged food

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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