Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Spreads in

Sweet Spreads in Belgium

Nov 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sweet spreads sees a boost from COVID-19, thanks to consumers spending more time at home

After three consecutive years of negative volume figures, sweet spreads sees a boost from COVID-19 in 2020, due to consumers spending more time at home. During the lockdown, the number of breakfast instances was on the rise, with people spending more time at home and working professionals eating a breakfast at home as opposed to buying something from a foodservice establishment or skipping breakfast completely.

Foodservice sales hit hard as on-trade establishments close

As typically seen across different packaged food categories, foodservice volume of sweet spreads was hit hard by the closures of on-trade establishments. The lockdown period was a severe blow to the sector during the first half of the year, and catering services, bars and hotels which suffered the most did not recover over the post-lockdown second half of the year, as consumers had modified their consumption habits: fewer instances of eating-out, thriftier patterns of expenditure, greater proportion of working and eating at home, avoiding gatherings, and less time spent in public areas.

Ferrero Ardennes maintains top place, but loses shares due to health and wellness trends as private labels grow

Ferrero Ardennes SA continues to lead sweet spreads in 2020, thanks to its iconic Nutella brand, which has no close competitors in brand terms. However, in line with stagnating demand for chocolate spreads due to the negative connotations of palm oil and sustainability, the brand continues to see a gradual decline in value.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Spreads Market Sample Report Spreads Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Spreads in Belgium?
What are the major brands in Belgium?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Want to find out more about this report?

Request more information

Sweet Spreads in Belgium - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sweet spreads sees a boost from COVID-19, thanks to consumers spending more time at home

Foodservice sales hit hard as on-trade establishments close

Ferrero Ardennes maintains top place, but loses shares due to health and wellness trends as private labels grow

RECOVERY AND OPPORTUNITIES

Sales look stilted over the forecast period

Premiumisation trend looks set to continue over forecast period, with players seeking the sweet spot between quality and affordability

Good opportunities for niche organic honey over the forecast period

CATEGORY DATA

Table 1 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 2 Sales of Sweet Spreads by Category: Value 2015-2020
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 8 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Packaged Food in Belgium - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

VAT reduction to help sharply declining foodservice sector
Surge in demand for frozen packaged food in 2020
Opportunities and challenges in adapting to Belgians’ changing lifestyles

Consumer Foodservice

Collapse in foodservice volume in 2020 due to COVID-19
Delivery, premiumisation and take-away initiatives to mitigate the contraction in demand
Foodservice increasingly adapting to healthier lifestyle trends

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020
Table 18 Sales of Packaged Food by Category: Value 2015-2020
Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 24 Penetration of Private Label by Category: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format and Category: % Value 2020
Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sweet Spreads in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sweet spreads sees a boost from COVID-19, thanks to consumers spending more time at home

Foodservice sales hit hard as on-trade establishments close

Ferrero Ardennes maintains top place, but loses shares due to health and wellness trends as private labels grow

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Sweet Spreads in Belgium - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sweet spreads sees a boost from COVID-19, thanks to consumers spending more time at home

Foodservice sales hit hard as on-trade establishments close

Ferrero Ardennes maintains top place, but loses shares due to health and wellness trends as private labels grow

RECOVERY AND OPPORTUNITIES

Sales look stilted over the forecast period

Premiumisation trend looks set to continue over forecast period, with players seeking the sweet spot between quality and affordability

Good opportunities for niche organic honey over the forecast period

CATEGORY DATA

Packaged Food in Belgium - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports