Health and wellness trends will continue to drive growth in sweet spreads over the forecast period, just as they have done throughout the review period, with such trends already strong and set to intensify further. Healthier alternatives will remain the key source of value growth in chocolate spreads and in nut and seed-based spreads, while naturalness (that is, a high content of raw materials) will drive nut and seed-based spreads and jams and preserves, and locally-sourced produce will give the biggest push in honey and in jams and preserves.
Indulgence will continue to play an important role in growth and development in sweet spreads over the forecast period. The indulgence trend in chocolate spreads is here to stay despite rapidly rising health and wellness trends.
Heritage value and branding will remain essential within sweet spreads in Sweden, especially in honey and in jams and preserves where “made in Sweden” is considered a sign of quality – more so than in imported organic products. It is a wider and more general packaged food trend in Sweden that locally-sourced ingredients and products are considered to be superior among Swedish consumers, thanks to the strict demands of high quality in the country.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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