The forecast period is expected to see sweet spreads generate further positive growth in sales as the health among us trend benefits the leading players in honey and nut and seed based spreads, which are increasingly regarded as healthy options. However, the increasing focus on healthy types of sweet spreads is expected to undermine demand for chocolate spreads and, in particular, jams and preserves due to the high sugar content of these products.
During the forecast period, it is expected that huge numbers of Romanians will continue to prefer making their own honey and jams and preserves at home, including for informal direct selling of their artisanal products as well as for their own consumption. Both jams and preserves and honey are considered to very versatile products with a rich assortment of variants available in both areas.
Sweet spreads in Romania is expected to remain under the leadership of international players Ferrero and Mondelez during the forecast period due to the very strong positions of these companies in the key category of chocolate spreads. The competitive landscape and chocolate spreads is very stable and thus no major changes are expected to be seen during the forecast as annual forecast growth rates will inevitably remain relatively modest.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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