Executive Summary

Nov 2018
PROSPECTS
Recovery to extend over the entire forecast period

Sweet spreads witnessed a downturn in performance over the review period with contracting volume and stagnating value sales; however, they slowly reached a healthy growth rate in 2018. This was clearly the result of increasing consumer confidence and disposable incomes that influence the propensity to purchased products that are deemed non-essential and more of a treat.

Honey remains the dominant sweet spread

While honey remains the most dominant within sweet spreads, it also witnessed one of the highest growth rates in 2018. Honey is traditionally a well-established product in Slovenia that extends beyond retail sales to domestic honey beekeepers that sell their homemade product directly to customers.

Private label to further reduce average prices

While 2018 witnessed limited product development and only several entrants, excluding honey, the average unit price only increased marginally. The increased disposable incomes and consumer confidence on the one hand encouraged sales of higher priced products although not to a large enough extent to counter the growing popularity of private label.

COMPETITIVE LANDSCAPE
Two companies struggle for leadership

The largest retailer in Slovenia, Poslovni Sistem Mercator dd ranked first place in 2018, holding marginally higher value share than its nearest competitor Medex in a relatively fragmented landscape. Its widespread distribution network in partnership with local honey producers allowed the company to win consumer trust with a perceived good price/quality ratio.

Equal influence of domestic and international producers

Podravka ranked third and managed to gain marginal value share in 2018 due to its wide portfolio in chocolate spreads. The company improved its distribution network, and refreshed the image and positioning of its Podravka and Lino Lada brands.

Competition bound to intensify

In terms of marketing activity, the larger international players including Podravka and Ferrero notably invested in television commercials and press advertisements for their respective brands to sustain and gain share. The frequency of marketing activity is expected to increase during the forecast period as competition intensifies and other competitors need to catch up.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Sweet Spreads in Slovenia

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Slovenia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Slovenia?
  • What are the major brands in Slovenia?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.