Westernisation trends look set to be the main drivers for sales of sweet spreads over the forecast period, as Vietnamese consumers become more experimental in their cooking and eating habits. This trend for Western tastes is especially noted among younger people living in major urban areas, who are increasingly exposed to more modern and international food via online channels, with positive implications for sales of sweet spreads.
One challenge to overcome is the fact that sweet spreads are typically used on fewer occasions than many daily-essential food and there are no devoted “occasions” for their consumption. Within this, demand remains relatively low and, therefore, this is an area to be boosted by clever marketing strategies around creating specific consumption occasions.
As seen in other categories, distribution is a key factor for gaining and maintaining sales in Vietnam, and this is an area where players will continue to focus their efforts. The current distribution network for sweet spreads has mostly covered the urban areas and not yet covered the traditional channels as well.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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