In line with the rising health and wellness trends, demand for organic produce is also growing in Saudi Arabia. This is also being seen in sweet spreads, with manufacturers providing various products and flavours in order to meet consumer demand.
Also as seen in other categories, private label products have performed well in sweet spreads since the start of the pandemic, thanks to stockpiling and heightened price-sensitivity among consumers. These trends have encouraged major grocery retailer chains such as Carrefour and Othaim Markets to expand their private label offers in most categories, which has also helped to drive demand.
Low sugar and sugar-free innovations have also been growing in sweet spreads, thanks to the growing number of health-conscious consumers who are cautious about sugar consumption and the risk of diabetes – which has high rates in the Kingdom. With the long-term trend towards rising health awareness in Saudi Arabia having been reinforced by the pandemic, the growing availability of and demand for health-oriented products will also help to drive the expansion of sweet spreads.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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