Honey is expected to remain the largest product area in sweet spreads in the forecast period thanks to its perception as a natural product, which is highly valued by consumers in Estonia. The inclination toward healthy lifestyles and reduced sugar consumption has made honey a natural sugar substitute.
Although Estonians are consuming fewer sweets, volume sales of jams and preserves is expected to improve over the forecast period. Consumers are less inclined to make their own jams, despite a long tradition of home-made jam-making and foraging in Estonia.
E-commerce is demonstrating growth within sweet spreads thanks to the development of the omni-channel experience. Consumers are gradually becoming more accustomed to ordering online from well-known retail chains or online retailers and then getting delivery or using a click and collect service.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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