Sweet spreads benefitted from the pandemic, though not as much as other cooking ingredients and meals, which all registered double-digit value growth. In 2021, value and volume sales are expected to fall, with people spending less time at home and in particular having less time to eat breakfast, as society gradually opens up.
Adolf Darbo continues to lead in sweet spreads in 2021 and gains value share, thanks to its leading brand, D’Arbo. The company holds the number one position in honey and jam and preserves, with the D’Arbo brand.
As with other cooking ingredient product areas, sweet spreads with locally sourced ingredients is a growing trend. While this was already evident before the pandemic, it is now even more pronounced, as the pandemic revealed the vulnerability of global supply chains and also further emphasised the damage that humans are doing to the environment, as there is a belief that COVID-19 came about due to poor environmental practices.
Sweet spreads is projected to register a muted performance over the forecast period. Growth of sweet spreads is likely to remain low at the beginning of the forecast period but is expected to pick up a little later in the forecast period.
Health and wellness is predicted to continue to negatively impact sweet spreads. Sweet spreads suffers from its image of containing a high level of sugar.
Nut and seed based spreads is set to record the best performance within sweet spreads over the forecast period. However, this growth will be from a low base.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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