After a volatile demand pattern during the pandemic years, the coming years are expected to be steadier for sweet spreads. Retail volume growth is likely to maintain positive growth annually, and value growth is also projected to remain positive in current terms, with prices stabilising after the volatility in 2022 driven by increases in the cost of raw materials, shipping costs, labour wages and energy.
Although inflation is likely to stabilise from 2023 onwards, value growth will be supported by the growing interest in premium sweet spreads. Health and wellness variants, such as organic sweet spreads that are locally produced and free from refined sugar, and palm oil in the case of chocolate spreads, will continue to gain in popularity are consumers become more mindful of their sugar and fat intake.
As the sweet spreads market in Austria has already matured, opportunities for product innovation to boost sales are limited. While health and wellness is already a focus area, some manufacturers are exploring product customisation and personalisation, which appeals mainly to younger consumers.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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