Retail demand for traditional chocolate spreads is set to further decline in the coming years in Germany. This is due to changing perceptions among local consumers, as many consider this an unhealthy option with a high sugar content.
With a subdued retail performance predicted for honey in Germany over the forecast period, players are attempting to develop this product and adapt to appeal to different consumers beyond their niche target audience. One of the strategies utilised by honey players is to boldly display the different origins of honey on packaging as unique variations depending on the plant/flower, including lavender, orange tree, heather or thyme.
While many local consumers are concerned about the sugar levels in jams and preserves, they are also interested in products that offer higher fruit content, even in mass produced variants. Brands are now displaying their higher fruit content on packaging to attract consumers whilst marketing their products as being of superior quality.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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