Wipes in Bosnia and Herzegovina

PRE-COVID-19 PERFORMANCE

Baby wipes remains the dominant category of wipes

2019 saw baby wipes remain by far the largest category of wipes in Bosnia and Herzegovina. This is mainly because baby wipes are widely used for a wide variety of applications and not just keeping babies skin clean and fresh.

Growing consumer concern over the effect of wipes on babies’ skin

There are growing concerns among consumers that wipes in general, including baby wipes, have the potential to harm the skin of babies. The rationale behind these concerns is that these products often contain many synthetic chemicals such as fragrances, alcohol and parabens.

Health and beauty specialist retailers leads sales, raising hopes for private label

In line with the general retail distribution trends across tissue and hygiene, 2019 saw sales of wipes shift towards health and beauty specialist retailers. This can be attributed in no small part to the ongoing expansion of the dm chain of parapharmacies/drugstores across the country.

2020 AND BEYOND

COVID-19 impact

Sales of wipes are now expected to decline by 2% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This represents a major change from the 3% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within wipes

The COVID-19 situation that remained in effect throughout the second quarter of the year discouraged many consumers from purchasing any type of non-essential products. This includes intimate wipes, baby wipes and facial cleansing wipes, all of which are expected to register declining value growth in constant 2019 terms over the course of 2020.

Recovery and opportunities

It is unclear when demand for wipes will recover from the current COVID-19-inspired slowdown. However, it is possible that these products will benefit somewhat from rising awareness of the importance of hygiene, although their high prices are likely to continue hindering the efforts of category players to boost demand by promoting wipes as a hygienic and practical solution for the cleansing of hands, faces and surfaces at a time of heightened concern over the transmission of viral illnesses.

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