The pandemic has been a boon for wipes. With the pandemic still lingering in 2021, there was still strong demand for wipes.
Niche categories within wipes tend to perform best. Such is the case with moist toilet wipes which is a newly emerging product, with a limited number of brands for consumers to choose from, but which registered the highest current value growth in 2021.
In 2021, furniture polish wipes registered a decline in current value and volume sales, after registering significant growth in 2020. With fear about the COVID-19 virus abating in 2021, consumers were not as manic about wiping surfaces in order to remove any possible residue of the virus.
Wipes will register moderate constant value growth over the forecast period. The convenience factor of wipes will continue to support volume sales.
The more niche wipe products are expected to gain value share over the forecast period. While baby wipes will continue to account for the majority of value sales, wipes that have only recently been introduced, such as deodorant wipes, are expected to increase value sales over the forecast period.
Personal wipes is expected to continue on a similar growth trajectory to that seen during the review period, with the product area yet to reach maturity. Baby wipes will likely remain the most dynamic product, with these products being affordable, as well as providing a great deal of convenience.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of personal wipes and household cleaning wipesSee All of Our Definitions
This report originates from Passport, our Wipes research and analysis database.
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