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Country Report

Wipes in

Wipes in Sweden

19 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Convenience versus unit price

One of the main sales drivers for wipes in 2017 continued to be convenience. Over the review period, convenience was achieved through various packaging solutions that incorporated various closures, in addition to single-unit packaging for on-the-go usage.

Product enhancements aim to attract customers away from basic products

The category’s product development over the review period in Sweden continued to focus on enhancements. Within baby wipes for instance, producers have been using words such as moisturising, refreshing, caring towards sensitive skin, mild, favourable smells as well as perfume-free, and a high level of softness.

COMPETITIVE LANDSCAPE

Cederroth continues to lead

Cederroth continued to lead sales within wipes in 2017, claiming a quarter of total value sales. The company’s strong position in the category can be primarily attributed to its Savett brand, which is dominant in both general purpose wipes and moist toilet wipes, and has a sizeable presence within intimate wipes.

New entrants may be attracted by certain limitations

The wipes categories in Sweden continued to have limited product ranges during 2017. Overall leader Cederroth with its brand Savett remained more or less the only player that had a fairly well developed product range and reach.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Sweden market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Sweden?
What are the major brands in Sweden?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Sweden - Category analysis

HEADLINES

PROSPECTS

Convenience versus unit price

Product enhancements aim to attract customers away from basic products

COMPETITIVE LANDSCAPE

Cederroth continues to lead

New entrants may be attracted by certain limitations

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Sweden - Industry Overview

EXECUTIVE SUMMARY

A mature market with well-established consumer behaviour

Demographical patterns set the tone

Essity AB is the market leader

Grocery retailers controls tissue and hygiene

There is fairly limited sales potential over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Convenience versus unit price

Product enhancements aim to attract customers away from basic products

COMPETITIVE LANDSCAPE

Cederroth continues to lead

New entrants may be attracted by certain limitations

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Wipes in Sweden - Category analysis

HEADLINES

PROSPECTS

Convenience versus unit price

Product enhancements aim to attract customers away from basic products

COMPETITIVE LANDSCAPE

Cederroth continues to lead

New entrants may be attracted by certain limitations

CATEGORY DATA

Tissue and Hygiene in Sweden - Industry Overview

EXECUTIVE SUMMARY

A mature market with well-established consumer behaviour

Demographical patterns set the tone

Essity AB is the market leader

Grocery retailers controls tissue and hygiene

There is fairly limited sales potential over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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