Economic conditions should improve as the period progresses, lifting consumer confidence and disposable income, which should drive steady retail volume growth in wipes. On the other hand, overall value CAGR will slow after the highs experienced in 2022.
Baby wipes is predicted to demonstrate the highest volume growth over the forecast period as these products are regarded as more of a necessity compared to other types of wipes. Also, baby wipes are commonly used to clean surfaces around the house, which will support growth in the coming years.
With price sensitivity likely to remain an issue in the forecast period, companies will be focused on delivering price promotions and discounts to attract consumers. Consumers are not prepared to pay high prices and are looking for products that offer competitive prices and good quality.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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