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Country Report

Wipes in

Wipes in China

19 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Busy lifestyles boost home care wipes and floor cleaning systems

Busy lifestyles have left many Chinese consumers with less time for household cleaning routines. Those consumers who live a hectic pace of life but want a sanitary living environment tend to use disposable cleaning wipes instead of mops due to their convenience and ease of use.

Consumers’ increasing hygiene-consciousness drives demand for personal wipes

Personal wipes recorded double-digit current value growth in 2017, along with consumers’ rising hygiene-consciousness. Chinese consumers started to form the habit of using personal wipes for different sanitary purposes.

Strong value growth for baby wipes due to the two-child policy

The birth rate in China has strongly increased, due to the relaxation of the one-child policy. This led to rising demand for baby wipes, with double-digit current value growth in 2017.

COMPETITIVE LANDSCAPE

Hengan Fujian Holding remains the clear leader

Hengan Fujian Holding led wipes in 2017, accounting for a quarter of value sales. Its lead is derived from its extensive distribution system and comprehensive product portfolio, covering general purpose wipes, baby wipes and moist toilet wipes.

Kimberly-Clark (China) Investment leads moist toilet wipes

As Kimberly-Clark (China) Investment was the pioneer in moist toilet wipes with the brand Kleenex, the company accounted for a high share of sales in this category in 2017. Kleenex moist toilet wipes were introduced with upgrades, such as the addition of EDI water, and containing no alcohol, preservatives, disinfectants or fluorescents.

Product segmentation will be used to attract consumers

Over the forecast period, personal wipes targeting certain consumer groups are likely to gain popularity, such as intimate wipes for feminine hygiene and cleansing and baby wipes for cleaning and caring for babies. Moreover, wipes with upgraded functions, such as haemorrhoid wipes and itch-relieving wipes containing medication are also expected to become more widely available in the market.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in China?
What are the major brands in China?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in China - Category analysis

HEADLINES

PROSPECTS

Busy lifestyles boost home care wipes and floor cleaning systems

Consumers’ increasing hygiene-consciousness drives demand for personal wipes

Strong value growth for baby wipes due to the two-child policy

COMPETITIVE LANDSCAPE

Hengan Fujian Holding remains the clear leader

Kimberly-Clark (China) Investment leads moist toilet wipes

Product segmentation will be used to attract consumers

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in China - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records solid value growth

Consumer sophistication supports healthy growth in tissue and hygiene

Hengan Fujian Holding defends its leading position

Internet retailing and mother and baby specialist retailers continue to gain share

Consumers set to trade up to premium products for health and comfort

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in China

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Executive Summary

New Report Guarantee

PROSPECTS

Busy lifestyles boost home care wipes and floor cleaning systems

Consumers’ increasing hygiene-consciousness drives demand for personal wipes

Strong value growth for baby wipes due to the two-child policy

COMPETITIVE LANDSCAPE

Hengan Fujian Holding remains the clear leader

Kimberly-Clark (China) Investment leads moist toilet wipes

Product segmentation will be used to attract consumers

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Wipes in China - Category analysis

HEADLINES

PROSPECTS

Busy lifestyles boost home care wipes and floor cleaning systems

Consumers’ increasing hygiene-consciousness drives demand for personal wipes

Strong value growth for baby wipes due to the two-child policy

COMPETITIVE LANDSCAPE

Hengan Fujian Holding remains the clear leader

Kimberly-Clark (China) Investment leads moist toilet wipes

Product segmentation will be used to attract consumers

CATEGORY DATA

Tissue and Hygiene in China - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records solid value growth

Consumer sophistication supports healthy growth in tissue and hygiene

Hengan Fujian Holding defends its leading position

Internet retailing and mother and baby specialist retailers continue to gain share

Consumers set to trade up to premium products for health and comfort

MARKET INDICATORS

MARKET DATA

SOURCES

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