Most home care wipes categories are expected to contract in volume sales terms over the forecast period. This is partly because while increased hygiene-consciousness looks set to be a lasting legacy of COVID-19, as fear of the virus subsides and lifestyles become busier with the return to normality, Irish consumers are less inclined to maintain the more diligent and thorough household cleaning regimens they adopted during the early stages of the pandemic.
Facial cleansing wipes is expected to remain the fastest developing wipes category in volume growth terms over the forecast period. Along with their enduring popularity as a solution for make-up removal, demand will continue to be buoyed by the increasing use of these products by consumers seeking to protect their skin from the harmful effects of urban air pollution.
Baby wipes will remain the largest wipes category in Ireland by a wide margin over the forecast period, and despite falling birth rates looks set to record solid growth in volume sales. In addition to strong appreciation for the convenience of these products among parents with young children, demand should be bolstered by their increasing use as an on-the-go solution for cleaning hands and surfaces by hygiene-conscious adults, especially women.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of personal wipes and household cleaning wipesSee All of Our Definitions
This report originates from Passport, our Wipes research and analysis database.
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