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Country Report

Wipes in

Wipes in Serbia

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Baby wipes products continue to serve a wide variety of purposes in Serbia

Serbian consumers continued to use baby wipes products for many different purposes in 2017. Many consumers use baby wipes instead of general purpose wipes on a daily basis.

Facial cleansing wipes and baby wipes see the worst performance within personal wipes in 2017

Facial cleansing wipes was the only personal wipes category that saw negative current value growth in 2017, whilst baby wipes recorded only marginal growth. On the other hand, moist toilet wipes, deodorant wipes, intimate wipes and general purpose wipes all saw strongly positive current value growth over the year.

Natural/organic wipes products remain scarce in Serbia

Serbian consumers are not very interested in purchasing natural/organic wipes products, so manufacturers refrain from investing in this direction. Consumers do care about chemicals in their favourite wipes products though, so one can observe more products with claims such as “No alcohol” or “No aluminium” available in stores.

COMPETITIVE LANDSCAPE

Popularity of baby wipes benefits Beiersdorf in Serbia

Beiersdorf led Serbian wipes in 2017, accounting for more than a third of overall value sales. Of course, Nivea Baby wipes accounted for most of this value share as the manufacturer certainly benefits the most from the high popularity of baby wipes products in the country.

Private label lines increase their combined share

The combined value share of private label lines in Serbian wipes has been steadily growing since 2009, when these products first appeared in the country. Consumers trust private label wipes more and that, combined with an improved offer, has led to the increase.

Marketing activities still at a relatively low level

As of 2017, most wipes brands received very little attention in terms of advertising, with the only exception being the category leader Nivea Baby wipes. For many producers wipes products are not of utmost importance as other parts of their portfolios remained much more popular, and hence the perhaps insufficient marketing support.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Serbia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Serbia?
What are the major brands in Serbia?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Serbia - Category analysis

HEADLINES

PROSPECTS

Baby wipes products continue to serve a wide variety of purposes in Serbia

Facial cleansing wipes and baby wipes see the worst performance within personal wipes in 2017

Natural/organic wipes products remain scarce in Serbia

COMPETITIVE LANDSCAPE

Popularity of baby wipes benefits Beiersdorf in Serbia

Private label lines increase their combined share

Marketing activities still at a relatively low level

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Serbia - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions lead to accelerated growth of tissue and hygiene in 2017

Baby wipes starts declining in 2017, whilst other wipes categories develop faster

Procter & Gamble, Drenik ND keep losing value share, but still clearly lead tissue and hygiene

Non-grocery specialists and internet retailing growing

Further growth expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Serbia

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Executive Summary

New Report Guarantee

PROSPECTS

Baby wipes products continue to serve a wide variety of purposes in Serbia

Facial cleansing wipes and baby wipes see the worst performance within personal wipes in 2017

Natural/organic wipes products remain scarce in Serbia

COMPETITIVE LANDSCAPE

Popularity of baby wipes benefits Beiersdorf in Serbia

Private label lines increase their combined share

Marketing activities still at a relatively low level

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Wipes in Serbia - Category analysis

HEADLINES

PROSPECTS

Baby wipes products continue to serve a wide variety of purposes in Serbia

Facial cleansing wipes and baby wipes see the worst performance within personal wipes in 2017

Natural/organic wipes products remain scarce in Serbia

COMPETITIVE LANDSCAPE

Popularity of baby wipes benefits Beiersdorf in Serbia

Private label lines increase their combined share

Marketing activities still at a relatively low level

CATEGORY DATA

Tissue and Hygiene in Serbia - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions lead to accelerated growth of tissue and hygiene in 2017

Baby wipes starts declining in 2017, whilst other wipes categories develop faster

Procter & Gamble, Drenik ND keep losing value share, but still clearly lead tissue and hygiene

Non-grocery specialists and internet retailing growing

Further growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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