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Country Report

Wipes in

Wipes in Canada

19 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Wipes expected to post modest growth

Canadian wipes is anticipated to register only modest growth over the forecast period due to its maturity. Home care wipes, especially all purpose cleaning wipes, and floor cleaning systems are expected to grow in the forecast period as consumers shift towards convenience, the primary demand driver of growth in wipes.

Decreasing birth rates set to challenge baby wipes

Statistics released by government agency, Statistics Canada, state that the country’s average fertility rate has pegged at 1.6 and that the birth rate is continuously declining.

Hygiene aspect of wipes rated highly by Canadians

Household hygiene is of paramount importance to Canadians, and they make sure that they are protected from infectious microorganisms by using the right products. Consumers tend to respond well to wipes that claim to be antimicrobial or antibacterial and they make sure they are aware of the brands available.

COMPETITIVE LANDSCAPE

Procter & Gamble dominates wipes in 2017

US-based consumer goods corporation Procter & Gamble continued to dominate wipes in 2017, thanks to its dominant position in categories like home care wipes and floor cleaning systems and baby wipes, the two largest wipes categories in Canada in value terms. Swiffer and Swiffer Wet Jet registered a strong performance in home care wipes and floor cleaning systems in 2017.

Kimberly-Clark establishes itself as the second largest player in wipes

Thanks to the company’s strong position in baby wipes, Kimberly-Clark Canada Inc is the second largest player in wipes. Although Huggies Natural wipes has created a stir in the market as there is a legal battle over the content of phenoxyethanol which, according to the Food and Drug Administration, may cause vomiting and diarrhoea, it has not stopped the brand securing second place in baby wipes.

Players look for innovation to create impulse

One of the major trends in wipes is product innovation as players know that only innovation can push their products to the next level. Players are continuously evolving to look for innovations to meet the demands of customers and are assessing the product lifecycle.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Canada market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Canada?
What are the major brands in Canada?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Canada - Category analysis

HEADLINES

PROSPECTS

Wipes expected to post modest growth

Decreasing birth rates set to challenge baby wipes

Hygiene aspect of wipes rated highly by Canadians

COMPETITIVE LANDSCAPE

Procter & Gamble dominates wipes in 2017

Kimberly-Clark establishes itself as the second largest player in wipes

Players look for innovation to create impulse

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Canada - Industry Overview

EXECUTIVE SUMMARY

Modest growth for tissue and hygiene

Maturity and changing lifestyles result in a marginal performance for retail tissue

Domestic players and private label dominate retail tissue

Supermarkets remains the leading distribution channel for tissue and hygiene

Modest growth expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Wipes expected to post modest growth

Decreasing birth rates set to challenge baby wipes

Hygiene aspect of wipes rated highly by Canadians

COMPETITIVE LANDSCAPE

Procter & Gamble dominates wipes in 2017

Kimberly-Clark establishes itself as the second largest player in wipes

Players look for innovation to create impulse

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Wipes in Canada - Category analysis

HEADLINES

PROSPECTS

Wipes expected to post modest growth

Decreasing birth rates set to challenge baby wipes

Hygiene aspect of wipes rated highly by Canadians

COMPETITIVE LANDSCAPE

Procter & Gamble dominates wipes in 2017

Kimberly-Clark establishes itself as the second largest player in wipes

Players look for innovation to create impulse

CATEGORY DATA

Tissue and Hygiene in Canada - Industry Overview

EXECUTIVE SUMMARY

Modest growth for tissue and hygiene

Maturity and changing lifestyles result in a marginal performance for retail tissue

Domestic players and private label dominate retail tissue

Supermarkets remains the leading distribution channel for tissue and hygiene

Modest growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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