Demand for disinfecting home care and general-purpose personal wipes, including antibacterial and sanitising wipes, will soften in the coming years as the impact of the pandemic wanes. However, cleaning habits entrenched by the pandemic will remain a key component of consumers’ daily routines and hence hold up wipes consumption in the coming years.
Personal care and home care wipes dedicated to a wide range of existing or new usage occasions, user demographics and sensitive skin types will meet both hygiene and wellness needs, and in turn, further drive demand. From the standpoint of performance, cleaning efficiency, effectiveness, consistency, durability and portability are key areas for development.
A key trend affecting all disposable wipes is the continued push for sustainability, which is mainly improved by prioritising biodegradable ingredients and reducing the after-use eco footprint. From an ingredient perspective, the claim of 100% plant-based fibres has probably been the most commonly seen within wipes, but plastic-free is also increasingly being promoted.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of personal wipes and household cleaning wipesSee All of Our Definitions
This report originates from Passport, our Wipes research and analysis database.
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