Executive Summary

Mar 2019
PROSPECTS
The moderate but positive development of wipes continues

In 2018, wipes maintained the dynamism seen over previous years, with moderate current value growth. Gradually rising awareness and product availability, together with the convenience trend, drove sales of wipes at the end of the review period.

Home care wipes and floor cleaning systems sees the best performance

Home care wipes and floor cleaning systems registered a slightly better performance than personal wipes in current value terms in 2018, driven mainly by its underdevelopment, the mild growth in product penetration and the strengthening convenience trend. Impregnated wet wipes drove sales, with other impregnated wipes seeing the most dynamic performance within wipes in 2018.

Baby wipes is the main influencer of sales in personal wipes

Personal wipes registered moderate volume and current value growth in 2018, driven mainly by the weak performance of baby wipes, the most developed category within wipes. Although the mildly growing birth rate supported demand for baby wipes at the end of the review period, the volume growth rate is expected to gradually slow towards 2023, as the number of new born babies is expected to decline.

COMPETITIVE LANDSCAPE
Wipes remains fragmented, with Procter & Gamble Czech Republic leading

Due to the wide product assortment within wipes, the category is fragmented, with many (mainly multinational) players operating in the category. In 2018, Procter & Gamble Czech Republic continued to lead wipes with a stable value share.

Melitrade is a successful domestic player

Although wipes is dominated by strong multinationals, there is one successful domestic producer active in the country. In 2018, Melitrade remained within the top five players and maintained a stable value share.

Private label maintains a strong position within wipes in 2018

Private label has very strong position within wipes, and it strengthened its share further in 2018 (albeit only moderately). The strong penetration of private label is attributable to the wide offer of these products in most wipes categories, together with the fact that private label products are considered to have satisfactory quality for a reasonable price.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Wipes in the Czech Republic

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wipes in Czech Republic?
  • What are the major brands in Czech Republic?
  • What is the biggest category within household care wipes?
  • What are the key new product launches in the wipes market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Wipes in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

The moderate but positive development of wipes continues
Home care wipes and floor cleaning systems sees the best performance
Baby wipes is the main influencer of sales in personal wipes

COMPETITIVE LANDSCAPE

Wipes remains fragmented, with Procter & Gamble Czech Republic leading
Melitrade is a successful domestic player
Private label maintains a strong position within wipes in 2018

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2013-2018
Table 2 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 5 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023

Tissue and Hygiene in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

The performance of tissue and hygiene remains healthy in 2018
Various factors promote growth in tissue and hygiene
Retail tissue and hygiene is competitive, with the strong position of private label
Hypermarkets and health and beauty specialist retailers lead distribution
Good prospects for tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources