Wipes in the Czech Republic

PRE-COVID-19 PERFORMANCE

Wipes performs positively in 2019 but continues to face challenges

Wipes continued to post moderate growth in total current value sales in 2019, while most individual product categories also developed positively in volume terms. This performance was supported by favourable economic conditions in the Czech Republic, with rising disposable incomes making wipes more affordable to many consumers.

Other impregnated wet wipes is the most dynamic category in 2019

As was the case throughout the review period, home care wipes and floor cleaning systems posted faster growth in current value sales than personal wipes in 2019. While this was primarily because sales in the former category were emerging from a much lower base, its performance was also lifted by growing consumer appreciation for the convenience and advanced functionality of impregnated wet wipes, particularly task-specific products specially formulated for cleaning different types of household surfaces and materials.

Procter & Gamble maintains overall lead in 2019 as private label penetration rises

Due to the large number of product categories, wipes is quite fragmented. Procter & Gamble remained the top company in value terms in 2019, mainly due to the leadership of its Pampers brand in baby wipes.

2020 AND BEYOND

COVID-19 impact

Wipes value sales at constant 2019 prices are now expected to decline by 1% in 2020 in light of the impact of COVID-19. This is unchanged on the 2019 constant value decline of 1% projected in Euromonitor International’s 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within wipes

Intimate wipes and facial cleansing wipes are among the categories likely to be worst affected by COVID-19 in 2020, with both projected to post marginal declines in volume sales. This will be partly the result of consumers spending more time at home, as these product types are frequently purchased for on-the-go usage.

Recovery and opportunities

The outlook for wipes over the forecast period is broadly favourable. Total current value sales are expected to grow at a reasonably healthy pace, and the majority of product categories look set to develop positively in volume terms.

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