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Country Report

Wipes in

Wipes in Hungary

19 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Higher income segments demand convenient, premium solutions

Higher income segments enjoyed the strongest positive effect of Hungary’s economic upturn, as thanks to growing wages and tax cuts their disposable income strengthened the most. Fast-paced lifestyles of the middle and wealthier classes created more demand for greater comfort and convenience in modern households.

Availability limits consumption; most use connected to modern lifestyles

While baby wipes have been available and in wide-scale use in Hungary, most other types of impregnated personal wipes are still in their infancy. General cleaning or personal wipes’ availability has been limited to large modern grocery channels, with narrow product variety.

Specialised wipes attract customers; call for innovation

While kitchen towels generate high growth due to their versatility, in wipes consumers reach for specialised solutions. Car owners were the first to become familiar with the convenience of impregnated wet wipes, as practical solutions for cleaning window shields or plastic car interior.

COMPETITIVE LANDSCAPE

Leading, fastest growing players compete by discounting and bulk sales

The highest volume sales are generated by baby wipes, therefore those companies and brands that lead the category dominate wipes overall. Essity Hungary Kft (previously SCA Hygiene Products Kft) continued to lead wipes with its premium Libero baby wipe brand, followed by Procter & Gamble Magyarország Nagykereskedelmi Kkt and the Pampers brand.

Falling unit prices help boost sales

With the exception of baby wipes, unit prices for most types of wipes remain high, thus wipes are perceived as premium, luxury products by most consumers. However, thanks to more efficient production technology, increasing competition and growing pack sizes, average unit prices of certain wipes have started to slowly drop, particularly for general purpose wipes, as private label options became available.

Wipes compete against several categories, habits and alternatives

Home care wipes must compete against a range of popular solutions in Hungary. Kitchen towels are used by many people as general purpose wipes all around the house in combination with cleaning fluids.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Hungary market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Hungary?
What are the major brands in Hungary?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Hungary - Category analysis

HEADLINES

PROSPECTS

Higher income segments demand convenient, premium solutions

Availability limits consumption; most use connected to modern lifestyles

Specialised wipes attract customers; call for innovation

COMPETITIVE LANDSCAPE

Leading, fastest growing players compete by discounting and bulk sales

Falling unit prices help boost sales

Wipes compete against several categories, habits and alternatives

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Hungary - Industry Overview

EXECUTIVE SUMMARY

Improving Hungarian economy supports tissue and hygiene expansion

Versatile use, multi-layer retail tissue products sales grow dynamically

Internationals lead through innovation and quality – locals also emerge

Tissue and hygiene is concentrated, discounters and internet retailing gaining share

Forecast is positive, market is set to grow further

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Higher income segments demand convenient, premium solutions

Availability limits consumption; most use connected to modern lifestyles

Specialised wipes attract customers; call for innovation

COMPETITIVE LANDSCAPE

Leading, fastest growing players compete by discounting and bulk sales

Falling unit prices help boost sales

Wipes compete against several categories, habits and alternatives

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Wipes in Hungary - Category analysis

HEADLINES

PROSPECTS

Higher income segments demand convenient, premium solutions

Availability limits consumption; most use connected to modern lifestyles

Specialised wipes attract customers; call for innovation

COMPETITIVE LANDSCAPE

Leading, fastest growing players compete by discounting and bulk sales

Falling unit prices help boost sales

Wipes compete against several categories, habits and alternatives

CATEGORY DATA

Tissue and Hygiene in Hungary - Industry Overview

EXECUTIVE SUMMARY

Improving Hungarian economy supports tissue and hygiene expansion

Versatile use, multi-layer retail tissue products sales grow dynamically

Internationals lead through innovation and quality – locals also emerge

Tissue and hygiene is concentrated, discounters and internet retailing gaining share

Forecast is positive, market is set to grow further

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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