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Country Report

Wipes in

Wipes in Indonesia

18 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Packaging and safety labels are key considerations when buying wipes

Use of wipes grows every year, as they are considered more effective and more practical than handkerchiefs in particular. Indonesians’ perception of cleansing with water makes wet wipes more acceptable.

Baby wipes has potential; players focus on developing non-alcohol wipes

Wipes for babies are commonly used by Indonesian parents, especially in large cities. Consumption of baby wipes has therefore increased steadily over the years.

General purpose wipes stagnate due to threat from hand sanitisers

In 2017, general purpose wipes represented a marginal share of all wipes sold in Indonesia. Growth of general purpose wipes is predicted to be more stagnant than growth of baby wipes due to the threat from substitute products, such as liquid hand sanitisers.

COMPETITIVE LANDSCAPE

Megasari Makmur strengthens position as leader

Mitu, owned by PT Megasari Makmur, is the undisputed leading brand that dominates modern retailers’ shelves for both general purpose and baby wipes. Mitu outperformed the competition because of its wide availability in various stores ranging from modern retail stores to traditional “warung” stores.

Private label gains ground in both retail and AFH

Retailers have also realised the opportunity in this business, with many offering their own brand of wipes. There are three manufacturers of private label wipes namely PT Falmaco Nonwoven Indusri, PT Indo Non Woven and PT Asia Pacific Fortuna Sari.

Brands are typically associated with baby products

Cussons, Mamy Poko, and Pigeon are brands that are heavily associated with baby products such as nappies/diapers, shampoos etc. These brands are more familiar when parents choose products for their babies, and once loyalty is established parents rarely switch brands.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Indonesia?
What are the major brands in Indonesia?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Indonesia - Category analysis

HEADLINES

PROSPECTS

Packaging and safety labels are key considerations when buying wipes

Baby wipes has potential; players focus on developing non-alcohol wipes

General purpose wipes stagnate due to threat from hand sanitisers

COMPETITIVE LANDSCAPE

Megasari Makmur strengthens position as leader

Private label gains ground in both retail and AFH

Brands are typically associated with baby products

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Significant potential for growth due to low per capita consumption

New APP plant boosts national tissue production; eco-friendly and AFH tissue growing

Competition intensifies among international and local companies in hygiene, while local players have full control over tissue

Modern stores vs internet retailing

Future of Indonesian tissue and hygiene industry

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Packaging and safety labels are key considerations when buying wipes

Baby wipes has potential; players focus on developing non-alcohol wipes

General purpose wipes stagnate due to threat from hand sanitisers

COMPETITIVE LANDSCAPE

Megasari Makmur strengthens position as leader

Private label gains ground in both retail and AFH

Brands are typically associated with baby products

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Wipes in Indonesia - Category analysis

HEADLINES

PROSPECTS

Packaging and safety labels are key considerations when buying wipes

Baby wipes has potential; players focus on developing non-alcohol wipes

General purpose wipes stagnate due to threat from hand sanitisers

COMPETITIVE LANDSCAPE

Megasari Makmur strengthens position as leader

Private label gains ground in both retail and AFH

Brands are typically associated with baby products

CATEGORY DATA

Tissue and Hygiene in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Significant potential for growth due to low per capita consumption

New APP plant boosts national tissue production; eco-friendly and AFH tissue growing

Competition intensifies among international and local companies in hygiene, while local players have full control over tissue

Modern stores vs internet retailing

Future of Indonesian tissue and hygiene industry

MARKET INDICATORS

MARKET DATA

SOURCES

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