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Learn moreMar 2019
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Baby wipes is the largest wipes category, mainly purchased for, but not only for, babies. Sales growth in baby wipes derives mostly from natural population growth, but also from the continuous rise in living standards.
Moist toilet wipes has gained sales penetration as part of the specialisation process in wipes. As a relatively young category, it benefits from fast growth rates and has further room for growth.
Home care wipes has seen great development with more products launched by leading brands, small players and even private label. Consumers have busy schedules; with long hours at work and a high number of children per household, people have limited time to clean their houses.
Kimberly-Clark Israel Ltd, as the dominant company in tissue and hygiene, also leads value sales of wipes. Considering that there are many wipes brands that compete intensely on price, Kimberly-Clark, which has high-priced brands, has a remarkable value share.
As single-use products, wipes are often not chosen for their quality, but rather for their price. Many small brands have entered the competition, especially in the home care cleaning wipes section, leading to more intense price competition and price erosion.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Israel with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wipes industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wipes in Israel market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.