Despite healthy retail volume and value growth at the end of the review period, supported by heightened hygiene standards in the wake of COVID-19 and unit price increases, wipes is set to continue to perform well over the forecast period. Both home care wipes and floor cleaning systems and personal wipes are expected to see healthy increases, with busy lifestyles fostering a demand for quick, convenient and effective cleaning and hygiene solutions for the home and the body.
Following the upheaval over price increases in 2022, prices of wipes are projected to rise in 2023. While there have been shortages of its products, Kimberly-Clark is expected come to an agreement with retailers that will include price increases, albeit not to the extent requested by the manufacturer.
Wipes provide readily available and convenient solutions for a variety of home and personal uses. However, growing awareness of environmental issues is expected to lead to changes.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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