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Country Report

Wipes in

Wipes in Slovakia

18 pages, Mar 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Personal wipes become more popular

Wipes recorded good retail value growth in 2017 as the convenient use and achieving the desired effects in terms of body hygiene and household cleaning gained importance. New product developments towards greater effectiveness and new fragrances, especially in personal wipes, together with strong promotion by manufacturers in magazines, attracted consumer attention.

Baby wipes remains the largest category

Baby wipes, which are widely used in households with babies or children, remained the largest category. In addition, adult consumers, especially females, often prefer to use baby wipes instead of other personal wipes, as these products are usually gentle on the skin and do not contain any colourings or fragrances, avoiding any potentially allergic or harmful effects on the skin.

Positive prospects for wipes

An increasing number of Slovak consumers are expected to use wipes on a regular basis for both household and body cleaning during the forecast period, due to the convenience of these products, while wider availability is expected in all channels. To take advantage of this growing interest, manufacturers are expected to introduce new products with added features, such as greater effectiveness or new and longer-lasting fragrances.

COMPETITIVE LANDSCAPE

Procter & Gamble remains the leader

Procter & Gamble remained the leader in wipes in 2017 with its Pampers brand. While the company was active only in baby wipes, due to its strong reputation in nappies/diapers/pants, it was able to attract a large number of customers.

Beiersdorf Slovakia holds second place

Unlike Procter & Gamble, Beiersdorf Slovakia is active in both baby wipes and intimate wipes with its Nivea brand. The company relied on its strong brand name in 2017, rather than implementing strong marketing campaigns.

Weak performance by domestic producers

In the competitive landscape of wipes only one domestic company, Herba Drug, held a reasonable share in 2017. The company offers a narrow product portfolio of its Oli brand in baby wipes.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in Slovakia?
What are the major brands in Slovakia?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in Slovakia - Category analysis

HEADLINES

PROSPECTS

Personal wipes become more popular

Baby wipes remains the largest category

Positive prospects for wipes

COMPETITIVE LANDSCAPE

Procter & Gamble remains the leader

Beiersdorf Slovakia holds second place

Weak performance by domestic producers

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Sales of tissue and hygiene continue to rise

Private label strong in retail tissue and hygiene

Procter & Gamble leads tissue and hygiene

Health and beauty specialist retailers records a strong performance

Positive prospects for tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in Slovakia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Personal wipes become more popular

Baby wipes remains the largest category

Positive prospects for wipes

COMPETITIVE LANDSCAPE

Procter & Gamble remains the leader

Beiersdorf Slovakia holds second place

Weak performance by domestic producers

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Wipes in Slovakia - Category analysis

HEADLINES

PROSPECTS

Personal wipes become more popular

Baby wipes remains the largest category

Positive prospects for wipes

COMPETITIVE LANDSCAPE

Procter & Gamble remains the leader

Beiersdorf Slovakia holds second place

Weak performance by domestic producers

CATEGORY DATA

Tissue and Hygiene in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Sales of tissue and hygiene continue to rise

Private label strong in retail tissue and hygiene

Procter & Gamble leads tissue and hygiene

Health and beauty specialist retailers records a strong performance

Positive prospects for tissue and hygiene

MARKET INDICATORS

MARKET DATA

SOURCES

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