Demand for impregnated wet wipes such as all purpose cleaning wipes and general purpose wipes is set to further rise over the forecast period. This reflects the fact that demand for wipes will persist in the UK due to engrained hygiene and cleaning habits adopted following the pandemic.
Sustainability will remain a significant area for development within wipes, as local consumers continue to place importance on shopping and living in a more sustainable way. This is especially significant since consumers are unwilling to compromise on the convenience that wipes provide, as they are quick and easy cleaning solutions.
There is also expected to be development in terms of products offered to consumers as alternatives to wipes over the forecast period. For example, Wype claims to be an alternative solution to moist toilet wipes.
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Understand the latest market trends and future growth opportunities for the Wipes industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of personal wipes and household cleaning wipesSee All of Our Definitions
This report originates from Passport, our Wipes research and analysis database.
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