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Country Report

Wipes in

Wipes in the United Kingdom

19 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Impregnated wet wipes to register strong growth

UK consumers are leading increasingly hectic lifestyles, and therefore can dedicate very little time to household chores. As a consequence, demand for convenient cleaning products is set to increase in the forecast period.

Baby and deodorant wipes set to record the steepest declines within personal wipes

Constant value sales of personal wipes are expected to decline over the forecast period, although some categories will be more affected than others. Baby wipes and in particular deodorant wipes are expected to register the steepest value declines (in constant 2017 prices).

Share of environment-friendly wipes expected to increase

In September 2017, a huge fatberg estimated to weigh 130 tonnes was discovered in the London sewage network. Composed of congealed fat, nappies, and wet wipes, this fatberg highlighted the impact of disposable products on waste production.

COMPETITIVE LANDSCAPE

Procter & Gamble and Johnson & Johnson continue to lead wipes in 2017, despite declining value shares

Procter & Gamble UK and Johnson & Johnson were the two most significant companies in wipes in 2017. Although losing value share during the year, Procter & Gamble maintained its leadership thanks to a large portfolio of brands in different categories, including Pampers in baby wipes, Flash in floor cleaning systems and impregnated wet wipes, and Olay in facial cleansing wipes.

Dynamism from Reckitt Benckiser

Reckitt Benckiser recorded the strongest retail value growth among the branded players in 2017 due to the performance of its various home care brands, including Dettol in floor cleaning systems and all-purpose cleaning wipes, Windolene Wipes in window/glass wipes, and Mr Sheen in impregnated wet wipes. This can be attributed to a strong focus on innovation as well as communication.

Private label gains momentum in 2017

The retail value share of private label increased in 2017, in both home care wipes and floor cleaning systems and personal wipes. Consumers in the UK are becoming increasingly price conscious when it comes to wipes, and thus tend to substitute branded products for private label.

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Samples

Wipes Market Sample Report Wipes Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wipes in United Kingdom?
What are the major brands in United Kingdom?
What is the biggest category within household care wipes?
What are the key new product launches in the wipes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Wipes in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Impregnated wet wipes to register strong growth

Baby and deodorant wipes set to record the steepest declines within personal wipes

Share of environment-friendly wipes expected to increase

COMPETITIVE LANDSCAPE

Procter & Gamble and Johnson & Johnson continue to lead wipes in 2017, despite declining value shares

Dynamism from Reckitt Benckiser

Private label gains momentum in 2017

CATEGORY DATA

Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Tissue and Hygiene in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene registers positive retail value growth in 2017

Rising raw material demand drives up unit prices

Procter & Gamble remains the leader in tissue and hygiene, although its lead over second-placed Kimberly-Clark diminishes

Discounters gain significant retail value share during the year

Retail tissue and hygiene set to perform negatively over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Wipes in the United Kingdom

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Executive Summary

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PROSPECTS

Impregnated wet wipes to register strong growth

Baby and deodorant wipes set to record the steepest declines within personal wipes

Share of environment-friendly wipes expected to increase

COMPETITIVE LANDSCAPE

Procter & Gamble and Johnson & Johnson continue to lead wipes in 2017, despite declining value shares

Dynamism from Reckitt Benckiser

Private label gains momentum in 2017

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Wipes in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Impregnated wet wipes to register strong growth

Baby and deodorant wipes set to record the steepest declines within personal wipes

Share of environment-friendly wipes expected to increase

COMPETITIVE LANDSCAPE

Procter & Gamble and Johnson & Johnson continue to lead wipes in 2017, despite declining value shares

Dynamism from Reckitt Benckiser

Private label gains momentum in 2017

CATEGORY DATA

Tissue and Hygiene in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene registers positive retail value growth in 2017

Rising raw material demand drives up unit prices

Procter & Gamble remains the leader in tissue and hygiene, although its lead over second-placed Kimberly-Clark diminishes

Discounters gain significant retail value share during the year

Retail tissue and hygiene set to perform negatively over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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